This is a survey designed to identify the prevalence of incontinence within the male community among the age brackets of 18-40. Incontinence in young men Is an almost hidden epidemic. It is not in the public consciousness and whilst the products are readily available, they are currently marketed squarely towards a much older demographic.
Did you know: men aged 18-39 are already the single largest buyers of incontinence products globally, holding 23.1% of the market. A landmark survey also
found that among men who experience UI (urinary incontinence) symptoms, 1
in 5 (20%) reported their symptoms first started between the ages of 18 and 25.
These stark statistics startled me into action and drove me to start this campaign. I have a personal motivation, I myself suffer with UI and as a 32 year old male, it was immediately apparent that the marketing of the products is almost aimed away from my demographic. I wondered how many others were like me and suffering in silence. This is our first step to finding answers.
