Owner: Founder ONLY — Cannot be delegated
Purpose: Offer architecture, mechanism, pricing, story, vision, non-negotiables
Gate: Blocks strategy, copy, VSL, ad angles, and all messaging. HARD GATE: Every field in Section 2.7 must be completed. HARD GATE: Filming dates must be locked.
This is where we understand what you sell, how it works, and who you are. Your team can support with details, but the answers must come from you. What you write here drives your positioning, your messaging, and every system we build around you.
