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The Ridgemount Digital Index

What does digital marketing in construction actually look like right now?

Help us find out and get the full picture when it publishes in September

Everyone in construction marketing is talking about AI and digital technology. But no real data exists.

So we decided to measure it properly. Real benchmarking data for digital marketing in the built environment. Where budgets are going, what's working, and where teams are quietly struggling - so we can see where we can better support you. A bit like we did with social media many moons ago, which led to a lot of quick and rather big wins for our clients.

Nobody actually knows how many peers are using AI to create content, which channels are getting real investment, or whether the confidence people project in the room matches what they're actually doing.

The Ridgemount Digital Index is our attempt to find out - a short survey across the UK construction sector, turned into a free annual report. Something genuinely useful. Not a marketing brochure dressed up as research.

What's in it for you?

- A clear, honest picture of where our industry stands on AI, digital tools, and marketing technology. Data you can actually use in planning conversations and budget discussions internally, or with your agency partner.

- Benchmarks for your own position. If your team is debating whether to invest in SEO, LinkedIn, or AI content tools - this report shows what the rest of the sector is doing. And what they are not doing.

- A stake in the conversation. Respondents who opt in will be among the first people we speak to when we design the 2027 edition - and the data you provide this year becomes the benchmark future editions measure against.