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Credit Card Cashback and Rewards Survey
What is your age group?
*
What is your age group?
A
15 – 20
B
21 – 30
C
31 – 40
D
41 and Above
Which region do you currently live in:
*
Which region do you currently live in:
A
US
B
UK
C
South America
D
Africa
E
Europe (excluding UK)
F
Asia
G
Middle East
Section 1: Current Rewards Experience
Q1. Which type of payment card rewards do you currently use most often?
*
Q1. Which type of payment card rewards do you currently use most often?
A
Cashback (flat % back on spend)
B
Points or miles
C
Store/merchant rewards
D
Crypto or digital asset rewards
E
I don't use rewards
Q2. How often do you actively think about or track your rewards or cashback?
*
Q2. How often do you actively think about or track your rewards or cashback?
A
Very often (weekly or more)
B
Sometimes (monthly)
C
Rarely (a few times a year)
D
Never
Q3. How would you describe your current rewards or cashback program?
*
Q3. How would you describe your current rewards or cashback program?
A
Very exciting
B
Somewhat interesting
C
Neutral
D
Boring
E
I don't pay attention to it
Q4. What usually happens to your rewards or cashback?
*
Q4. What usually happens to your rewards or cashback?
A
I redeem them regularly
B
I redeem them occasionally
C
I forget about them
D
They expire or remain unused
E
I don't earn enough to care
Section 2: Engagement & Motivation
Q5. Which of the following would make rewards more exciting for you?
*
Q5. Which of the following would make rewards more exciting for you?
Real-time rewards after each purchase
Rewards that can grow in value
Choice of different reward types
Digital assets or crypto rewards
Experiences instead of money
Social or gamified rewards
None of these matter
(Select up to 2)
Q6. If two cards offered the same value, which would you prefer?
*
Q6. If two cards offered the same value, which would you prefer?
A
$5 cashback
B
$5 worth of points
C
$5 worth of crypto or digital assets
D
A reward that could grow over time
E
Not sure
Q7. How motivating is each reward type for you?
(Scale: Not motivating → Extremely motivating)
Cashback
*
Cashback
1
2
3
4
5
Points/Miles
*
Points/Miles
1
2
3
4
5
Merchant rewards
*
Merchant rewards
1
2
3
4
5
Crypto/Digital assets
*
Crypto/Digital assets
1
2
3
4
5
Rewards that grow in value
*
Rewards that grow in value
1
2
3
4
5
Section 3: Behavioral Preference
Q8. Which reward would make you use a card more often?
*
Q8. Which reward would make you use a card more often?
A
Flat cashback
B
Points that can be redeemed later
C
Rewards that change value over time
D
Crypto or digital asset rewards
E
Gamified rewards or challenges
F
None would change my behavior
Q9. How likely are you to switch cards for a more engaging rewards experience?
*
Q9. How likely are you to switch cards for a more engaging rewards experience?
A
Very likely
B
Somewhat likely
C
Neutral
D
Unlikely
E
Very unlikely
Section 4: Future-Facing Rewards
Q10. How interested would you be in rewards that:
(Scale: Least interested → Most interested)
Are credited instantly after each purchase
*
Are credited instantly after each purchase
1
2
3
4
5
Are held in a digital wallet
*
Are held in a digital wallet
1
2
3
4
5
Can grow in value over time
*
Can grow in value over time
1
2
3
4
5
Are in crypto or tokenized assets
*
Are in crypto or tokenized assets
1
2
3
4
5
Can be traded, gifted, or donated
*
Can be traded, gifted, or donated
1
2
3
4
5
Section 5: Quick Sentiment Check
Q11. Which statement do you agree with the most?
*
Q11. Which statement do you agree with the most?
A
Cashback is simple and works fine
B
Cashback is just boring and not significant enough
C
Rewards are confusing and hard to use
D
Rewards should be more exciting
E
I don't care about rewards at all
Q12. In one word, how would you describe cashback rewards today?
*
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