Key Performance Indicators (KPIs)Achieve 100% of the monthly, quarterly, and annual sales targets assigned to the territory.
Deliver at least 30% year-on-year revenue growth within the assigned territory.
Open a minimum of 5 new customer accounts per month.
Increase market penetration by at least 5% per quarter through acquisition of new outlets and customers.
Maintain a customer retention rate of at least 95% from one period to the next.
Achieve a minimum of 95% compliance with planned outlet visits and journey cycles.
Resolve customer complaints and inquiries within an average of 24 hours or less.
Maintain a customer satisfaction score of at least 4 out of 5 based on periodic customer feedback.
Maintain the percentage of outlets experiencing stock-outs on key SKUs at 5% or below.
Achieve a minimum 85% product visibility score, based on share-of-shelf and merchandising audits.
Achieve 100% execution of planned promotional activities within the assigned territory.
Achieve new product listings or adoption in at least 80% of the targeted outlets.
Achieve a minimum 98% on-time collection rate for receivables.
Maintain average Days Sales Outstanding at 30 days or less.
Ensure at least 98% of customer orders are fulfilled correctly and on time.
Submit 100% of sales and collection reports on time and without errors.
Maintain at least 95% compliance with the approved journey cycle and route plan.
Achieve a minimum 90% score in the supervision of JSR route compliance, reporting, and field activities.
Maintain stock nearing or reaching expiry within the territory at 2% or below.
Maintain sales value per outlet and per customer call at or above the established productivity benchmark.
