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Area Sales Rep Application

Are you an aspiring Sales Growth Hacker looking for an opportunity to take on new challenges and advance your career?
As Area Sales Representative for the Mombasa region, you will drive sales and brand visibility for home appliances and consumer electronics across a defined territory. You will manage a network of retail outlets, offline distributors, and key accounts — achieving volume and revenue targets, executing trade campaigns, training retail staff, ensuring product visibility, and reporting market intelligence to the Head of Sales. This is a high-autonomy, field-first role for a self-driven sales professional who thrives on the road.
Key Responsibilities

1.  Territory Sales & Business Development

Identify, onboard, and manage new retail partners, distributors, and key accounts in the territory

Achieve monthly, quarterly, and annual sales volume and revenue targets for the company's products

Execute trade promotions, product launches, and seasonal campaigns

2.  Retailer & Outlet Management

Conduct regular visits to retailers — check stock levels, display quality, and demo unit functionality

Train retail sales staff on the company's product features, benefits, and objection handling

Resolve retailer and customer complaints promptly; escalate complex issues to Head of Sales

3.  Merchandising & Brand Visibility

Ensure all products are displayed per the company's visual merchandising standards

Install and maintain POS materials (posters, shelf talkers, banners) in high-traffic outlet areas

Report and coordinate correction of damaged or non-compliant displays

4.  Reporting & Market Intelligence

Submit daily/weekly sales reports, visit logs, and expense reports via CRM and MS Office

Monitor competitor pricing, promotions, and new product launches — provide weekly updates

Track consumer buying patterns, fast-moving and slow-moving SKUs across the territory

5.  Collections & Administrative Compliance

Collect payments from credit-approved retailers per agreed terms; reconcile cheques and MPESA

Maintain accurate records of orders, deliveries, returns, and claims

Comply with company sales policies, pricing guidelines, and code of conduct

What We Are Looking For

Essential

Diploma or Bachelor's degree in Business Administration, Marketing, Sales, or related field

Minimum 2–4 years of proven field sales experience in home appliances, consumer electronics, or FMCG

Strong verbal communication, negotiation, and relationship-building skills

Able to work independently in the field with minimal supervision

Valid driving licence and familiarity with the region

Proficient in CRM software, MS Excel, and mobile sales applications

Preferred

Existing retailer or distributor network in electronics or appliances in Mombasa.

Experience using route-to-market (RTM) or distributor management systems

Knowledge of local languages spoken in the territory


Tell us a bit more about yourself?

Have you ever worked in Mombasa?

Are you available to work in Mombasa?

Do you posses a valid driving license?

How many years of experience in field sales do you have?

A
B
C
D

Please share your specific experience with Consumer Electronics or FMCG Sales or a related service/product?

Upload your resume

What is your notice period?

How did you hear about this job?

If a current employee at (company) referred you, please list his/her name