- Develop high-quality content across multiple formats (video, copy, social media, email, blogs) aligned with brand voice and marketing goals.
- Plan and execute content strategies that drive engagement, audience growth, and brand visibility.
- Conduct market, competitor, and audience research to inform content direction and messaging.
- Collaborate with cross-functional teams (design, product, sales) to create cohesive, integrated campaigns.
- Optimize content for SEO, platform algorithms, and performance metrics.
- Track and analyze content performance, using data to refine strategy and improve outcomes.
- Manage content calendars, production timelines, and overall workflow to ensure consistent delivery.
- Stay updated on content trends, platform features, and best practices to keep the brand competitive.