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Applied project Survey

What is the relationship between exposure to fitness and nutrition content from non-expert TikTok creators and self-reported food and physical-activity choices among adults aged 18-30 living in Dublin.

A "non-expert TikTok creator" is defined as any TikTok creator who has not listed or advertised that they have an official qualification in nutrition, dietetics, medicine, physiotherapy, or exercise science.

Please choose a single answer for each question unless indicated otherwise. Your answers will remain completely private and will be used only for research purposes.

Section A: Demographics

1. What age group you fall into?

A
B
C
D

2. What is your current gender identity?

A
B
C
D
E

3. Are you currently a resident of Dublin?

A
B

4. What is the total duration of time you have lived in Dublin?

A
B
C
D
E
F

5. How frequently do you use TikTok to view or consume content?

A
B
C
D
E
F

Section B: Exposure and Engagement

6. How frequently do you see fitness or workout content on your TikTok?

A
B
C
D
E

7. How frequently do wellness, nutrition, or diet-culture videos pop up in your daily TikTok viewing?

A
B
C
D
E

8. How often do you go to TikTok specifically to look up workout tips or healthy recipes?

A
B
C
D
E

9. How often do you like, comment, share, or save fitness and nutrition content on TikTok?

A
B
C
D
E

10. How often do you verify a TikTok creator’s professional qualifications after seeing their fitness or nutrition content?

A
B
C
D
E

Section C: Perceived Credibility of Non-Expert Creators

11. When deciding to follow advice from a TikTok fitness or nutrition creator, how important are their official credentials to you?

A
B
C
D
E

12. What is your level of confidence in the health advice shared by uncredited TikTok influencers?

A
B
C
D
E

13. TikTok fitness or nutrition creators without professional credentials still sound like they know what they are talking about?

A
B
C
D
E

14. How much do you agree or disagree that everyday TikTok fitness/nutrition creators (non-experts) are easy to relate to?

A
B
C
D
E

15. To what extent does a creator’s personal experience with body changes influence how much you trust their content?

A
B
C
D
E

Section D: Intention to Follow Advice

16. How open are you to trying workout programs recommended by peer creators (non-professionals) on TikTok?

A
B
C
D
E

17. How likely are you to adopt nutrition advice or meal ideas from a TikTok creator who lacks formal health credentials?

A
B
C
D
E

18. How likely are you to keep or send someone a fitness/nutrition TikTok made by a creator who isn’t a professional?

A
B
C
D
E

19. How likely are you to share fitness or nutrition TikToks from everyday creators (not doctors or certified trainers) with friends or family?

A
B
C
D
E

Section E: Self-Reported Food Choices

20. To what extent do you adjust your dietary behaviors (such as meal preparation, restriction, or serving sizes) in response to nutritional or culinary content shared on TikTok by creators without formal credentials?

A
B
C
D
E

21. I am more aware of healthy eating choices because of nutrition content posted by non-experts on TikTok?

A
B
C
D
E

22. When an everyday TikTok creator (not a mainstream celebrity or certified expert) posts about a food product, how likely are you to purchase it?

A
B
C
D
E

Section F: Self-Reported Physical Activity Choices

23. How often do you change your workout routine (e.g., trying new exercises or changing how often you work out) because of advice from everyday TikTok creators?

A
B
C
D
E

24. TikTok fitness content from everyday creators (non-experts) has increased my motivation to stay physically active?

A
B
C
D
E

25. How frequently do you participate in TikTok fitness or workout challenges?

A
B
C
D
E
Thank you for your participation.