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TikTok Shop Readiness Scorecard
Answer 10 quick questions to find out if your brand is ready to win on TikTok Shop. Takes under 3 minutes.
What's your average product price point?
*
What's your average product price point?
A
Under $15
B
$15 - $50
C
$50 - $100
D
Over $100
Is your product visually demonstrable?
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Is your product visually demonstrable?
A
Highly visual / before-after potential
B
Somewhat visual
C
Not very visual / commodity product
What are your gross margins after COGS?
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What are your gross margins after COGS?
A
60%+ margin
B
40-60% margin
C
20-40% margin
D
Under 20% margin
Can you handle a 2-5x spike in orders within 48-72 hours?
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Can you handle a 2-5x spike in orders within 48-72 hours?
A
Yes, we have scalable fulfillment
B
We could scale up within a week
C
No, we'd struggle significantly
How much video content can you produce monthly?
*
How much video content can you produce monthly?
A
50+ videos/month
B
20-50 videos/month
C
10-20 videos/month
D
Under 10 videos/month
Do you have a founder or brand face willing to be on camera?
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Do you have a founder or brand face willing to be on camera?
A
Yes, actively creates content
B
Yes, but needs coaching
C
No, prefer faceless content
What's your current TikTok organic presence?
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What's your current TikTok organic presence?
A
10K+ followers with engagement
B
Under 10K but posting regularly
C
No presence or inactive
Have you worked with TikTok creators or affiliates before?
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Have you worked with TikTok creators or affiliates before?
A
Yes, active affiliate program
B
Some experience, not systematic
C
No experience
What's your monthly revenue currently?
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What's your monthly revenue currently?
A
$500K+/month
B
$100K-$500K/month
C
$25K-$100K/month
D
Under $25K/month
What's your primary goal with TikTok Shop?
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What's your primary goal with TikTok Shop?
A
New revenue channel (diversification)
B
Customer acquisition at scale
C
Testing the waters
D
Competitors are doing it
Almost done! Where should we send your results?
1- Your Name
*
2- Work Email
*
3- Brand/Company Name
*
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