Page 1 of 2
In-Store Shopping Behavior at Ulta & Sephora
This survey takes less than 3 minutes! It explores how shoppers navigate and experience Ulta Beauty and Sephora stores. There are no right or wrong answers — just answer based on your honest experience.
How often do you shop at Ulta Beauty or Sephora in-store?
*
A
Never
B
Once or twice a year
C
Every few months
D
Once a month or more
When you walk into Ulta or Sephora, what do you typically do first?
*
A
Go straight to what I came for
B
Browse whatever catches my eye near the entrance
C
Head to a specific section
D
Other
How would you describe your typical shopping style in these stores?
*
A
Mission-driven — I know exactly what I want
B
Semi-browsing — I have something in mind but I look around
C
Full browser — I wander and see what I find
Have you ever bought something displayed near the entrance or checkout area that wasn't on your list?
*
A
Yes, frequently
B
Yes, occasionally
C
Rarely
D
Never
When you first walk into the store, how do you feel in the first few feet inside the door?
*
A
Drawn in and curious
B
Neutral, just moving through
C
Slightly rushed or like I'm in the way
D
Overwhelmed
Do you notice the product displays near the front entrance?
*
A
Always
B
Usually
C
Sometimes
D
Rarely
E
Never
When you do notice them, what's your instinct?
*
A
Stop and look
B
Glance but keep walking
C
Ignore them
D
Depends on what's displayed
How much do you think store layout influences what you buy?
*
A
A lot — I know it affects me
B
Somewhat
C
A little
D
Not at all — I make my own choices
Thinking about your last visit — did you end up buying or seriously considering anything near the front of the store?
*
A
Yes
B
No
C
I don't remember
What is your age range?
*
A
Under 18
B
18-24
C
25-34
D
35-44
E
45+
How far do you typically travel to shop at Ulta or Sephora?
*
A
It's very close
B
Under 20 min
C
20-45 min
D
Over 45 min
Submit