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PROJECT 28 – Fit Survey

Help us build a better jean for shorter men.

Most jeans are designed around standard proportions and simply shortened.

PROJECT 28 is exploring a different approach — jeans designed from the ground up around shorter proportions, including the rise, knee position, taper and pocket placement.

It takes around 60 seconds.

What trouser/jeans inseam do you normally wear?

26 inches

27 inches

28 inches

29 inches

30 inches

Other

What’s your biggest frustration when buying jeans?

Can’t find a short enough inseam

Knee sits in the wrong place

Too much fabric or bunching

Leg shape/taper doesn’t look right

Back pockets look too large or sit too low

I normally have to get jeans shortened

I don’t really have a problem

Other

How much would you normally spend on a good pair of jeans?

Under £40

£40–£59

£60–£79

£80–£99

£100+

If a premium pair of jeans was designed specifically around shorter proportions and fitted you really well, how likely would you be to buy them for £85?

Definitely would

Probably would

Maybe

Probably wouldn’t

Definitely wouldn’t

What brand of jeans do you currently wear most often?

If you could change one thing about the way jeans fit men with shorter legs, what would it be?

Finally — early access

Want to know when PROJECT 28 is ready to try?

Leave your email and we’ll keep you updated as PROJECT 28 develops.

Email address

Email consent

Yes, I’d like to receive email updates about PROJECT 28’s development and launch.