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Sahyadri Farms Survey

You've ordered from Sahyadri Farms in the past, and we'd love to hear how that experience was. We are planning a re-launch for your city in the coming months, and your feedback will be crucial in providing the right product at the right price to you. We appreciate your transparent feedback and assure you that the data you provide will remain anonymous, subject to permissions given by you explicitly. If this questionnaire has reached you by error and you have NOT ordered from Sahyadri Farms in the past, please tick the box below to end the questionnaire.

Screener

Do you remember ordering fruits, vegetables or groceries directly from Sahyadri Farms (Farm-to-home delivery) at any point?

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B
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D

A Bit About You

Which age group do you belong to?

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E

Which city do you currently reside in?

Which best describes your household?

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E

Who does most of the cooking in your home?

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Your Grocery & Fresh Produce Habits

Where do you currently buy your foods most often from? (Tick all that apply)

How satisfied are you with your current source for fresh produce/groceries?

Very DissatisfiedSomewhat SatisfiedVery Satisfied

On average, how much does your household spend per month on groceries overall (fresh produce, staples, packaged foods all combined)?

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Your experience with Sahyadri

What do you remember most about your experience with Sahyadri Farms? (Tick all that apply)

Overall, how would you rate your experience with Sahyadri Farms at the time?

PoorExcellent

If Sahyadri Farms restarted deliveries, would you consider us again?

A
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C

Frozen Food

How do you feel about Frozen Foods as a category?

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D

Which of these have you tried or currently use? (Tick all that apply)

Ready-To-Cook Food

"Ready-To-Cook" (RTC) food is Pre-Prepared, marinated, mixed or partially cooked, so you just need to heat, cook briefly and serve it.

How do you feel about ready-to-cook foods as a category?

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B
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D

Which of these have you tried or currently use? (Tick all that apply)

Juices

How often do you drink juice (Fresh or Packaged)?

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What mainly makes you reach for juice? (Tick all that apply)

What according to you matters for a juice to be 'Healthy'? (Tick all that apply)

Freezing fruits within a certain time from harvesting actually preserves the nutrients and health benefits better, than leaving it in its harvested form till it reaches your current juice outlet. We bring superior juice quality using frozen fruit pulp, no added colors, flavors or preservatives to you directly from our farms. We offer juices, shakes, healthy snacks and soups, all sourced directly from our farms and hygienically prepared.

Having read this, how do you feel about juices made from frozen pulp?

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A new brand from Sahyadri Farms

What if Sahyadri Farms launched a new brand, a clean label, frozen, ready-to-cook food brand? We know that freezing the produce within a certain time from harvesting preserves the nutrients and health benefits better than leaving the produce in its harvested form till it reaches you via your current grocer. This new brand would introduce convenient sized, pre-cleaned/sliced/diced vegetables and fruits, ready-to cook curries and pastes and real fruit juices in a frozen pulp format.

What's your first reaction to the idea of Sahyadri Farms launching a new clean-label, frozen, ready-to-cook food brand?

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What would most encourage you to try it? (Tick all that apply)

Would it matter to you whether this range comes under the Sahyadri Farms name or as a new brand?

A
B
C

Products That Interest You

For the products you indicate as likely to buy (rated 3 or higher), please also indicate what price you would be comfortable paying.

Frozen Mixed Vegetable Dices (To be directly used in cooking)

Least LikelyMost Likely

Frozen Broccoli Florets (To be directly used in cooking)

Least LikelyMost Likely

Fresh Grapes (European Export Quality)

Least LikelyMost Likely

Individually Quick Frozen (IQF) Blueberry (Smoothies, Shakes, Toppings)

Least LikelyMost Likely

Individually Quick Frozen (IQF) Cranberry (Smoothies, Shakes, Toppings)

Least LikelyMost Likely

Frozen Orange Juice Concentrate (Dilute to make chilled orange juice)

Least LikelyMost Likely

Frozen Jamun Pulp (Dilute to make chilled jamun juice)

Least LikelyMost Likely

Frozen Pomegranate Juice (Thaw and consume healthy juice directly)

Least LikelyMost Likely

Freeze Dried Bananas (Direct consumption as a healthy snack)

Least LikelyMost Likely

Freeze Dried Sweet Corn Soup (Mix with hot water to get instant soup)

Least LikelyMost Likely

Ready-To-Cook (RTC) Onion Tomato Gravy (Versatile base gravy for cooking various dishes)

Least LikelyMost Likely

Ready-To-Cook (RTC) Biryani Gravy (Enables to cook delicious and authentic biryani at home)

Least LikelyMost Likely

Black Garlic Wellness Shots (Superfood drink for direct consumption)

Least LikelyMost Likely

Apple & Grape Sweet Chutney (Sweetened only using grape pulp)

Least LikelyMost Likely

Balsamic-Style Grape Vinegar (20Brix Cooking aid for various dishes, or dilute to consume as a wellness shot)

Least LikelyMost Likely

What quantity would you buy at a time?

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Stay in Touch :D

Would you be interested in participating in a 15-20mins In-Depth-Interview later, to help shape how the brand is built? (As a thank-you, we're offering vouchers and a founder's kit with an early trial of our products.)

A
B

Any other feedback you would like to share?