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Investigating the influence of repeat message exposure on music streaming performance among young adults in South Africa

RESPONDENT INFORMED CONSENT FORM:

Explanatory information sheet and consent form for participants;

To whom it may concern,

My name is Michael Rensburg and I am a student at The IIE’s Emeris Ruimsig Campus. I am currently conducting research under the supervision of Cynthia Bedwei-Majdoub about the influence of repeat message exposure on music streaming performance among young adults in South Africa. I hope that this research will enhance our understanding of how repetitive music features influence listener engagement and streaming behaviour on digital music platforms. The findings of this study may provide significant insights for music producers, emergent South African Artists, and marketers that are seeking knowledge about how lyrical and hook repetition influences streaming performance.

I would like to invite you to participate in my study, where you will be prompted to complete a series of scale question where you will rate your agreement on a scale of 5. If you have any additional questions that you feel to reach out. Once you have read and understood all the information contained in this form and are willing to participate, please complete and sign the consent form below.

What will I be doing if I participate in your study?

I would like to invite you to participate in this research because your experiences and opinions as a music streaming user can provide valuable insight into listener behaviour on digital platforms. If you decide to participate in this research, you will then be asked to listen to selected music clips before answering questions related to your streaming preferences and reactions.

You can decide whether to participate in this research. If you decide to participate, you can choose to withdraw at any time or to decide not to answer particular interview questions.

Are there any risks/ or discomforts involved in participating in this study?

Whether or not you decide to participate in this research, there will be no negative impact on you. There are no direct risks or benefits to you if you participate in this study. You might, however, indirectly find that it is helpful to talk about your music listening habits and experiences with digital streaming platforms. If you find at any stage that you are not comfortable with the line of questioning, you may withdraw or refrain from participating.

This study is on all parts is low risk and involves listening to short music previews and then completing the questionnaire. Participation is inherently voluntary, and respondents may withdraw at any time without penalty. No personal identifiable information will be collected throughout the completion of this questionnaire, but data will still be securing contained. Data collected is purely for academic purposes. This study will not use any misleading language or sway answers, data collection will only be conducted upon approval from the Emeris Ruimsig ethics committee.

Do I have to participate in the study?

-Your inclusion in this study is completely voluntary;

-If you do not wish to participate in this study, you have every right not to do so;

-Even if you agree to participate in this study, you may withdraw at any time without having to provide an explanation for your decision.

Will my identity be protected?

I promise to protect your identity. I will not use your name in any research summaries to come out of this research, and I will also make sure that any other details are disguised so that nobody will be able to identify you. I would like to ask your permission to use your data throughout my study and for potential future distribution, but pls be assured that all data will be protected on secure file hosting servers.. I would like to use quotes when I discuss the findings of the research, but I will not use any recognisable information in these quotes that can be linked to you.

What will happen to the information that participants provide?

Once I have finished all interviews, I will write summaries to be included in my research report, which is a requirement to complete my HBS1 Bachelor of Business Science (Honours) degree. You may ask me to send you a summary of the research if you are interested in the final outcome of the study.

What happens if I have more questions about the study?

Please feel free to contact me or my supervisor should you have any questions or concerns about this research, or if there is anything you need to know before you decide whether to participate.

My contact details are as follows:

Michael Rensburg

078-481-9833

ST10287699@myemeris.edu.za

The contact details of my supervisor are as follows:

Cynthia Bedwei-Majdoub

cbedwei-majdoub@emeris.ac.za

Participant or Respondent Informed Consent – Audio and Visual Recordings.

I agree to participate in the research conducted by Michael Rensburg about the influence of repeat message exposure on music streaming performance among young adults in South Africa

This research has been explained to me, and I understand what participation in this research will involve. I understand that:

-I agree to participate in this research and be recorded for the purpose of data collection.

-My confidentiality will be ensured. My name and personal details will be kept private and confidential.

-My participation in this research is voluntary, and I have the right to withdraw from the research at any time. There will be no repercussions should I choose to withdraw from the research.

-I may choose not to answer any of the questions that are asked during the research interview.

-I may be quoted directly when the research is published, but my identity will be protected

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