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Senior Marketing Strategist

Ready to shape the next chapter of a proudly Canadian fashion brand?

Blue Sky Clothing Co. is looking for a Senior Marketing Strategist who thinks beyond campaigns and clicks—someone who understands how to build a brand, grow an audience, tell a compelling story, and turn digital attention into meaningful sales.

We are a Canadian women’s fashion brand built around natural fibres, thoughtful design, comfort, sustainability and confidence. As we grow, we’re looking for a strategic marketing leader who can elevate our brand presence across Canada and the US and bring fresh energy, discipline and innovation to our marketing strategy.

This is a leadership role with impact.

You will lead the marketing team, providing direction, coaching and accountability while developing and executing an integrated marketing strategy across:

Brand strategy & promotion – strengthen and evolve the Blue Sky brand and ensure consistency across every customer touchpoint.

Digital marketing & outreach – develop campaigns that increase awareness, engagement, traffic and conversion.

SEO & organic growth – lead SEO strategy, content optimization, keyword development and search visibility across our digital platforms.

Social media & content – turn our brand story, products and values into content that connects with today's customer.

E-commerce marketing – partner closely with our web and e-commerce teams to drive online performance.

Customer acquisition & retention – understand what motivates our customers and build strategies that bring them back.

Analytics & performance – use data, customer insights and KPIs to continually improve marketing effectiveness.

Team leadership – mentor and develop a talented five-person marketing team while creating clarity, accountability and creative momentum.

Tell us a bit more about yourself

Key Responsabilities

- Strong brand-building instincts

-Deep understanding of digital marketing and SEO

-Experience leading and developing marketing teams

-Excellent knowledge of the Canadian consumer and marketplace

-Strong analytical and commercial thinkingExperience with e-commerce and multi-channel marketing

-Exceptional communication and storytelling skills

-The confidence to challenge ideas, test new approaches and make decisionsA hands-on, entrepreneurial mindset

Why Join Blue Sky Clothing Co.?

You'll have the opportunity to make a real difference in a growing Canadian company where creativity, initiative and ideas are valued.

This is not a role where you'll simply manage a calendar of marketing activities. You'll help define where the brand goes next.

If you're an experienced marketing leader who is passionate about brand, fashion, digital growth and building high-performing teams, we'd love to hear from you.

Bring your strategy. Bring your creativity. Bring your ambition.

Upload your resume

If a current employee at Blue Sky Clothing referred you, please list his/her name