Form cover
Page 1 of 1

Consumer Experiences and Engagement in the Luxury Beauty Industry

Hello!✨

Are you ready to spill the secrets of your luxury beauty experience? Whether you're a makeup maven, skincare devotee, or just starting to explore the world of high-end beauty, we want to hear your story! Share what you adore about luxury beauty products, the experiences that delight you, and what drives your purchase choices.

This quick and fun survey is completely anonymous, so you can be as honest (and fabulous) as you like… think of it as your personal backstage pass to the luxury beauty world!

So, why wait? Dive in, share your voice, and help shape the future of luxury beauty! 💖

PART 1 – Consumer Profile

Let's start with you.
Please use your full name here (e.g. Margaret, not Maggie); you can share the name you typically use below!

How old are you?

Generation

Gender

What do you do for living

Citizenship - (first capital letter)

Country of Residence

Monthly Personal Income (approximate)

How often do you purchase luxury beauty products (skincare, makeup, fragrance)?

Which luxury beauty categories do you purchase most often?

Which luxury beauty categories do you purchase most often?

How important is luxury in your beauty purchasing decisions?

1 = Not important at all - 5 = Extremely important
How important is luxury in your beauty purchasing decisions?

What motivates you most to buy luxury beauty products?

(Choose up to two)
What motivates you most to buy luxury beauty products?

PART 2 – Purchasing Preferences

You must choose for each question

When purchasing a luxury beauty product, you prefer:

When purchasing a luxury beauty product, you prefer:
A
B

In-store experience matters more to you when it is:

In-store experience matters more to you when it is:
A
B

You are more likely to repurchase from a luxury beauty brand that:

You are more likely to repurchase from a luxury beauty brand that:
A
B

When choosing between two luxury beauty brands at the same price, you prefer:

When choosing between two luxury beauty brands at the same price, you prefer:
A
B

Regarding digital experiences (AR try-on, virtual consultations, online storytelling), you prefer brands that:

Regarding digital experiences (AR try-on, virtual consultations, online storytelling), you prefer brands that:
A
B

A luxury beauty brand feels more “luxurious” to you when it:

A luxury beauty brand feels more “luxurious” to you when it:
A
B

If forced to choose, what influences your loyalty more?

If forced to choose, what influences your loyalty more?
A
B

You feel more engaged with a luxury beauty brand when:

You feel more engaged with a luxury beauty brand when:
A
B

What makes a luxury beauty experience truly memorable for you?

Would you be willing to be contacted for a follow-up qualitative interview related to this research?

Would you be willing to be contacted for a follow-up qualitative interview related to this research?
A
B
If yes, please leave your email address:

Thanks so much for filling this out.

Over the next few months, please keep an eye on your mailbox. We hope to see you soon!