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The 2026 RevOps Reality Report

A benchmark on how revenue operations actually runs in 2026 — the gap between the strategy decks and the day-to-day reality. For RevOps, Marketing Ops, Sales Ops, and GTM leaders. ~6 minutes, anonymous, reported only in aggregate. The full report is published openly to everyone who takes part.

Which best describes your role?

*

Which best describes your role?

A

RevOps / Revenue Operations

B

Marketing Operations

C

Sales Operations

D

GTM / Revenue leadership (CRO, VP Revenue)

E

Marketing leadership (CMO, VP Marketing)

F

Sales leadership (CRO, VP Sales)

G

Finance / Strategy

H

Founder / GM

I

Other

Approximately how many employees are at your company?

*

Approximately how many employees are at your company?

A

Fewer than 50

B

50–199

C

200–999

D

1,000–4,999

E

5,000+

What is your primary go-to-market motion?

*

What is your primary go-to-market motion?

A

Sales-led

B

Product-led (PLG)

C

Hybrid (sales + product)

D

Channel / partner-led

E

Marketplace / other