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Only 3 types of companies get a maximum impact from creating content. Is yours one of them?
Answer 3-7 questions and find out.
The questions adapt to your answers, so everyone gets a different path. Ready?
How broad is your target segment?
*
A
Large-scale (e.g. mass-market B2C, CRM for small businesses)
B
Highly targeted (e.g. enterprise, industry-specific SaaS, specialized product)
What is your sales model?
*
A
Sales-led (typically involves discovery calls, product demos, and proposals)
B
Partner-led (resellers, integrators, and strategic partners)
C
Self-serve (users sign up and purchase independently)
Do you have an owned audience or a lead base?
*
A
Yes, a substantial one
B
Yes, but limited for now
C
Hardly any
D
No, starting from scratch
What does your sales cycle look like?
A
Instant purchase
B
Quick decision (takes only 1–2 touchpoints)
C
Long cycle (buyers need time, deep trust, and multiple touchpoints)
Which of these goals are you currently focused on?
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A
Generate more leads
B
Turn leads into buyers
C
Other
Which channels have already proven effective for you?
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A
Referrals and communities
B
Paid ads
C
Cold outreach
D
Content and organic reach
E
Partnerships and integrations
F
None of the above
Which of these challenges look familiar?
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1
Low lead-to-buyer conversion rate
2
Marketing and sales are finger-pointing over the low number of closed deals
3
Leads go cold after discovery calls and product demos
4
Leads opt for cheaper alternatives
5
Leads choose to build an alternative in-house
6
None of the above
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