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Would your website convert a referral into an enquiry?

Seven questions to check whether your law firm’s website gives referred clients the confidence to get in touch.

You've got a strong lead via a referral. They want to check your firm before committing time to reaching out.

When they look you up, can they quickly see why your firm is right for their matter?

Take this two-minute test to spot gaps that could cost you enquiries - and see what to improve.
You’ll get a score out of 14 and tailored priorities based on your answers.
Open your website and review it as a prospective client would.
Choose No, Partly or Yes, clearly for each question. This is a self-assessment, rather than a website audit.

1. Can a referred client easily find your firm’s website when searching for your firm or a lawyer by name?

A
B
C

2. Is the work you want more of clearly explained on your website?

A
B
C

3. Can a prospective client find convincing evidence of your experience in that work?

A
B
C

4. Does your website show that you understand the commercial or practical issues your target clients face?

A
B
C

5. Would a referred client find a useful, up-to-date profile of the lawyer recommended to them?

A
B
C

6. Does your website give the impression of an active firm, with current people, information and insights?

A
B
C

7. Is it easy for a prospective client to contact the right person and understand what happens next?

A
B
C