Customer Discovery Form

We're crafting a new kind of protein ritual for women in the Gulf — and we'd rather build it around you than guess. Your answers stay private and shape what we launch. Tick all that apply. (3 minutes)

SECTION 1 — A little about you

Q3. How does movement fit into your week?

2–3 sessions a week

Walks & occasional classes

Rarely — life is full enough

Q4. Which of these sounds most like your day?

Back-to-back work, always on the move

Managing family & home

Balancing all of the above

SECTION 2 — Your current habits

Q5. Do you currently use protein products?

A few times a week

Never — but curious

Never — not interested

Q6. Which formats have you tried?

Protein balls & bites

Q7. When you're out and need a snack, what do you actually grab?

Chocolate or sweet treat

Crisps or savoury snack

Coffee-shop pastry or snack

Laban or yoghurt drink

Honestly — nothing, I just skip it

Q8. Where do you usually buy them?

Spinneys or Waitrose

Online (Amazon, Noon, brand sites)

Q9. What usually disappoints you about them?

Too sweet or artificial taste

Chalky or heavy texture

Melts or goes soft in the heat

Ingredients I don't trust

Unclear halal status

Feels like "gym food", not for me

Packaging I'd rather hide

Nothing — I'm happy

SECTION 3 — What you actually want from it

Q10. If one product could quietly deliver three results, which would you choose?

Steady energy through the day

Muscle tone & recovery

Feeling full between meals

Winding down & better sleep

Support during pregnancy or postpartum

Simply eating better without effort

Q11. When would you most likely reach for it?

Mid-morning at my desk

Before or after training

Evening, instead of dessert

In the car or school run

Q12. Where would it live?

SECTION 4 — Your reaction to our upcoming product

Our product is a soft protein jelly bar — 30g of protein per bar, halal beef protein, low sugar, made for this climate — in a day arc of three moments: Spark (yuzu & mandarin, morning), Glow (strawberry & rose, midday), Calm (lavender & vanilla, evening).

Q13. How appealing does that sound?

Q14. Which moment would you start with?

Spark — morning energy

Glow — midday beauty & balance

Calm — evening wind-down

All three as a ritual

Q15. Which flavours would you love to see?

Mango & Passion Fruit

Dark Chocolate & Orange

Q16. A single bar of this quality packing 30g of protein — what feels fair?

More, if it truly delivers

Q17. What would make it a must-have for you within 30 days?

SECTION 5 — Stay close (optional)

Q18. Name / Instagram

Q19. WhatsApp or email

I'd like to try samples & give feedback

Tell me when you launch