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Egytale: Shaping the Future of Authentic Egyptian Artistry

Unveiling the Timeless Art of Egypt for the Modern World.

​We are Egytale—a student-led startup and research team from Helwan National University. As part of our final year project, we are developing a digital gateway to bring Egypt’s authentic, handmade artistry to the European market. Your insights will directly influence the creation of this bridge between ancient heritage and modern lifestyles. Our platform focuses on exporting high-quality, handcrafted Egyptian goods to international markets, making it easier for global customers to discover and purchase unique cultural pieces.

Section 1: Demographics
​Building the Persona

What is your age range?

What is your age range?
A
B
C
D
E

In which country do you currently reside?

​What is your gender?

​What is your gender?
A
B
C

Which of the following best describes your current professional field?

Section 2: Shopping Habits

Benchmarking the Digital Consumer

How often do you shop online for non-essential items (decor, fashion, gifts)?

How often do you shop online for non-essential items (decor, fashion, gifts)?
A
B
C
D

Which product categories do you purchase most often online?

Which product categories do you purchase most often online?

​Have you purchased "artisan" or "handmade" products in the last 12 months?

​Have you purchased "artisan" or "handmade" products in the last 12 months?
A
B

​What is your typical budget for a unique, high-quality home or fashion piece?

​What is your typical budget for a unique, high-quality home or fashion piece?
A
B
C
D

Which platforms do you use most frequently for unique finds?

Which platforms do you use most frequently for unique finds?

Section 3: Cultural Interest & Awareness

Testing the Market Hypothesis

How interested are you in World Heritage, history, and ancient cultures?

How interested are you in World Heritage, history, and ancient cultures?
Not InterestedExtremely Interested
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​How familiar are you with traditional Egyptian craftsmanship? (e.g., Papyrus, Kilims, Alabaster, Brasswork)

​How familiar are you with traditional Egyptian craftsmanship? (e.g., Papyrus, Kilims, Alabaster, Brasswork)
A
B
C
D

Which Egyptian-inspired category would most likely capture your attention?

Which Egyptian-inspired category would most likely capture your attention?
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​How important is the "story" behind a product (the artisan's history, the technique used) to your purchasing decision?

​How important is the "story" behind a product (the artisan's history, the technique used) to your purchasing decision?
Not ImportantCritically Important
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How much does the use of eco-friendly, plastic-free packaging influence your decision to shop with a brand?

How much does the use of eco-friendly, plastic-free packaging influence your decision to shop with a brand?
A
B
C