Help shape a new kind of sleep brand

We're developing a personalised sleep ritual subscription — a monthly kit tailored to your specific nutritional needs. We'd love to understand how you sleep, what you've tried, and whether something like this would genuinely help you. It takes under 4 minutes and your answers are completely anonymous.

SECTION 1 — CURRENT SLEEP QUALITY

How would you describe your sleep overall?

I sleep well consistently

I sleep reasonably well most nights

I have occasional poor nights but mostly okay

I regularly struggle to sleep well

My sleep is poor most nights

How many nights a week would you say your sleep is disrupted or unsatisfying?

How long have you been experiencing poor sleep?

SECTION 2 — WHAT PEOPLE ALREADY DO

Have you ever tried any of the following to help with sleep?

A sleep supplement (e.g. magnesium, valerian)

A herbal or sleep tea (e.g. chamomile, sleepy blend)

A pillow spray or aromatherapy product

Prescription or over-the-counter sleep medication (e.g. Diazepam, Melatonin)

Sleep tracking (app or wearable)

Meditation or breathing exercises

A strict sleep hygiene routine (consistent bedtime, no screens, etc.)

I haven't tried anything specific

Do you currently have a consistent wind-down routine before bed?

Yes — I have a set routine I follow most nights

Somewhat — I have some habits but they're inconsistent

Not really — I tend to just go to bed when tired

No — my evenings are unpredictable

SECTION 3 — CONCEPT REACTION

Imagine a monthly subscription that starts with analysing your deficencies. Based on your results, you receive a personalised kit every month containing: a supplement formulation matched to your specific deficiency profile. You can then add on a signature sleep tea blended to support relaxation, and a lavender pillow spray if you wish. The kit is built around a simple three-step nightly ritual — supplement built specifically for you, + optional tea, spray.

What makes it different: your supplement isn't guessed at. Over time, the service uses hair mineral testing — a simple sample you post from home — to identify exactly which nutrients your body is deficient in, whether that's magnesium, Vitamin D, iron, B vitamins, or L-theanine. Your formulation is then built precisely around your results, and reviewed and adjusted every year as your profile changes.

How appealing does this concept sound to you?

Very appealing — this is something I'd genuinely want

Somewhat appealing — I'm interested but have questions

Neutral — not sure it's for me

Not very appealing

Not at all appealing

SECTION 4 — PRICING & INTENT

If this subscription existed and felt right for you, what would you expect to pay per month?

SECTION 5 — OPEN TEXT

Is there anything else you'd want from a personalised sleep subscription — or any reason you'd never use one?

SECTION 6 — RESPONDENT PROFILE

How old are you?

Male or Female?

Male

Female

Prefer not to say

How much do you typically spend on health and wellness products per month?

Thank you — you've helped more than you know. We're building something we believe is genuinely missing: a sleep ritual that actually knows you. If you'd like to be among the first to know when we launch — and get early access — leave your email below. We will also be offering £10 Amazon vouchers for short research interviews - if this is of interest please leave your email and we may be in touch.