CEO LinkedIn Scorecard

Steady comments from people who matter, and it turns into conversations

Decent engagement, but from peers and vendors, not buyers

Customer interviews or video testimonials

Internal docs, help docs, or a knowledge base nobody reads

A clear headline, recent posts, and proof of results

A decent profile, but the most recent post is old

A resume style profile that describes my job history

Someone on the team, as one of nine things they do

I know what to say, I just never sit down and do it

I write it, then decide it isn't good enough to post

I post and nothing happens, so what's the point

Founder-led, just me or me plus a contractor

We're raising, or plan to within nine months

We're hiring and I want good people to find us

I'm the main source of new business and I want that to be less true

A competitor who knows less than we do is more visible than we are

I'm not looking to pay anyone. I want to fix this myself.