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Website Content Questionnaire

This form helps Twilight I.T. gather the information needed to create your website content.You don’t need to complete this all at once. You can come back and continue later using the same device and browser. Short answers or bullet points are perfectly fine.

Business Basics

Business name (as it should appear on the website)

Cities/Counties/States you anticipate in your service area

Do you primarily offer services, products, or both?

Services

Products

Both

Do you have direct competitors, if so, who are they?

What You Offer

What are your main services and/or products? (Top 3–5 is perfect)

Any specialties, niches, or things you’re best known for?

Your Customers

Who is your ideal customer or target market?

What problems do you help them solve?

Why Choose You

What makes your business different from others like it?

Why do customers typically choose you?

About You / Your Business

Brief background or history of your business

Is there anything personal, local, or values-based you’d like highlighted?

What is your mission statement and/or slogan for your business?

Do you want your location displayed on the website?

Yes

If YES for above question, what is the address you want listed?

Do you want your hours displayed on the website?

Yes

If YES for above question, what are your business hours?

Tone & Style

How would you like the website to sound?

Warm & approachable (friendly, conversational, like talking to a neighbor)

Sharp & professional (polished, confident, business-focused)

Both - professional enough to trust, friendly enough to call

I'm not sure, use your best judgment

Are there any websites you like the style of? (Optional)

How would you describe the overall look and feel you're hoping for?

Clean and bright (light backgrounds, open, airy)

Bold and dark (dramatic, strong contrast)

Natural and earthy (muted tones, organic feel)

Match my existing logo/brand colors

I trust you, surprise me!