This questionnaire is part of my Master's thesis at Istituto Marangoni and Politecnico di Milano and explores how physical luxury fashion store environments and online shopping experiences influence consumer preferences and behaviour. Luxury fashion includes clothing, footwear, bags and accessories sold by luxury brands. You do not need to have purchased luxury products to participate.
The survey takes approximately 10 minutes to complete. Participation is entirely voluntary, and you may stop at any time before submitting your responses.
Your responses will be used exclusively for academic research and analysed in aggregate. No names or contact details are requested, and individual respondents will not be identified in the research findings.
By continuing, you confirm that you are at least 18 years old and agree to participate in this study.
For any questions regarding the research, please contact
bartol.matkovic@gsom.polimi.it.
Thank you for your participation!