Page 1 of 1

Founding Marketer

MAAT

General Informations:

Location: Barcelona
Policy: Mostly in-office

Are you:

- Passionate about combat sports and excited to change the industry from the inside
- Entrepreneurial and eager to build a function from 0 → 1 (not just “run campaigns”)
- Looking for a young, driven team you’ll actually enjoy training, hiking, or grabbing a beer with

Then this might be for you.

The Role:

We’re hiring our Founding Marketer to build and own the entire marketing function at MAAT.

This role isn’t for everyone. You’re not here to “do ads” or “manage social”.

You’re here to build a function from scratch to drive revenue and establish MAAT’s brand in core markets.

You will work directly with the founders and sales team to:

Generate pipeline through established channels Run new experiments for brand awareness and lead gen Build, analyze and improve conversion funnels

You will own both execution and strategy from day one.

Role Progression:

Phase 1 (first 3 months): - Own current channels (Meta, Organic, CRM Lifecycle automations) - Drive immediate pipeline for sales - Build core marketing assets (content, case studies, messaging) Phase 2: - Expand winning channels - Run net new experiments Phase 3: - Hire and lead the marketing team - Own marketing as a core growth driver of the company

Your Mission:

The mission is to create the MAAT marketing system to fuel lead gen and increase brand awarenees.

You will:

- Generate qualified demo pipeline for the sales team, consistently - Improve conversion rates across the funnel (lead → demo → close) - Own and execute across key channels:
- Paid (Meta) - Organic (content, SEO, social) - CRM (Lifecycle automations) - Talk to customers and turn insights into: - Better positioning - Better campaigns - Build and test new acquisition channels (from scratch) - Build a team

About You:

- Experience: You’ve built something from scratch. A Youtube channel, a successful IG or TikTok account, a Substack. Or you have done marketing in a small team, ideally as single operator.
Execution speed: You move fast, ship constantly, and iterate weekly.
Operator mindset: You’re hands-on. You write copy, launch campaigns, analyze results, vibe code a marketing tool, no waiting around.
Customer obsession: Ideally you belong to the combat sport industry so you know who you are talking to, their culture, problems and needs.
Self-starter: Entrepreneurial, proactive, and you get sh*t done.
Adaptable: Comfortable with chaos, ambiguity, and rapid change.

Where are you located?

Where are you located?
A
B
C

Are you willing to relocate to either of these locations?

Are you willing to relocate to either of these locations?
A
B

Are you a BJJ practitioner?

Are you a BJJ practitioner?
A
B

Are you a MAAT user?

Are you a MAAT user?
A
B

Which gym do you train at?

Why are you a good fit for this position?

Upload your resume here: