I’ve been doing this work for over a decade, and every year I try to make sense of what’s actually changing in creator and brand partnerships. I pay attention to what people ask for on calls, what shows up in briefs, and what gets approved versus what gets shut down.
Based on that work, I put together 10 predictions for 2026, all drawn from hands-on experience with brands like Nike, Sanofi, Nordstrom, and Thinx.
Inside you'll get:
Drop your email and I'll send it right over.