Page 1 of 2

Marketing Manager

Our Company:

Join a leading fintech startup backed by global venture capital, trusted by over 1 million users nationwide, and partnered with a leading banking institution in lending. Recognized as an impact startup, the company has a growing team of 150+ professionals and is driving financial innovation across Bangladesh.

The Role

We are looking for an experienced marketing manager to lead marketing strategies across our software and B2B lending business lines. The role involves driving customer acquisition, subscription sales, and brand growth while leading a team across digital marketing, product marketing, and content.

The ideal candidate is a proactive, data-driven leader with strong digital marketing expertise and the ability to drive growth in a fast-paced fintech environment.

What you’ll be taking ownership of?

Developing and executing marketing strategies across both business lines.

Driving customer acquisition, subscription sales, and demand generation. Leading and developing a team of 4–5 across digital marketing, product marketing, and content. Planning and managing paid campaigns across Meta, Google, and TikTok. Overseeing SMS, push notification, and CRM campaigns to improve user activation, conversion, and retention. Managing product marketing, positioning, and go-to-market strategies. Overseeing content creation, including video, static creatives, copywriting, and SEO. Building brand awareness through PR, partnerships, and co-marketing initiatives. Conducting market research to understand customer behavior, industry trends, and competitors. Monitoring campaign performance, analyzing key metrics, and optimizing marketing spend. Collaborating with product and sales teams to support launches and business growth. Identifying new marketing opportunities and continuously improving existing strategies and processes. You will also work closely with the CEO to drive marketing strategy, identify growth opportunities, and build scalable marketing processes to support the company's expansion from 150 to approximately 300 employees.

All About you!

You’ll bring a positive impact to our team, embrace change in a fast-growing fintech startup, and have a proactive mindset focused on driving business growth. We value strong leadership, creativity, adaptability, and strategic thinking. You might have some or all of the following skills:

Minimum 5 years of marketing experience, including team leadership. Experience marketing software or subscription-based products. Strong knowledge of Meta Ads, Google Ads, and digital marketing. Experience driving customer acquisition, subscription sales, and lead generation. Understanding of product marketing, branding, and content strategy. Experience with CRM, SMS, push notifications, and campaign analytics. Ability to lead and develop a marketing team. Excellent communication skills in English and Bangla. Startup experience preferred; fintech experience is a plus.

What We Offer Competitive salary of BDT 70,000–80,000 per month, based on experience. Two festival bonuses per year. Paid annual leave. Opportunity to lead an existing marketing team and own marketing strategy. Direct collaboration with the CEO and senior leadership. Opportunity to drive growth and shape marketing strategies across both business lines. Career growth and professional development opportunities.