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Creative Strategist Application — Retropia (retro-pia.com)

Retropia is on a mission to take over the creative industry. Our trajectory looks like this: a Retropia product in every creators kit. Our products are designed to turn everyday moments into visuals that feel like a dream. We are a feeling brand, not a tech brand.

About this role

A few things to know before you apply:

Retropia is just over one year old, and spend on average $250k/m on paid media. our goal is to get to $1m/month in spend. This is a hands-on builder seat, not a manager-in-name-only role. You'll own the entire creative cycle: research, briefs, batches, analysis, iteration, and your work will be judged on commercial outcomes, not only aesthetics.

We read every application personally, so be specific. Skip the polish, show us how you actually think. ~20 minutes.

Section 1: The Basics

Full name

Email

LinkedIn URL

Country / time zone

Portfolio link (ads, decks, or anything that shows winning work)

When can you start?

Section 2: Track Record

Walk us through the highest-spend ecommerce ad account you've personally driven creative for. Include: brand name, monthly spend at peak, your specific role, and how long you held it. Short answer, 3–5 sentences.

Show us your single best ad. Link to it or describe it, and tell us: what was the hook, what was the angle, what did it spend, and why did it work? Short answer.

Tell us about an ad you were certain would win that flopped. What did you learn, and what did you do next? Short answer.

What's your typical weekly throughput? How many tested concepts do you ship in a normal week, and how do you structure the process to hit that number? Short answer.

Section 3: Brand & Customer Fit

These test whether they actually looked at Retropia or just mass-applied.

What do you think Retropia actually sells? Not the product. The feeling. 2–4 sentences.

Pick one Retropia product that isn't the Repurposed Disposable Film Camera Lens. Pitch us one ad angle for it: hook, format, and who it's targeting. Short answer. No need to be polished. We want to see how you think.

Where would you go to find real customer language for Retropia in your first week? 1–3 sentences.

Section 4: How You Operate

How do you use Claude (or another AI tool) in your current creative workflow? Be specific. Short answer.

What's your read on this statement: "Pretty ads that don't convert mean nothing here." Agree, disagree, nuance? 2–4 sentences.

What's the last thing you taught yourself, and why? Short answer.

Section 5: Logistics

Base compensation is $4,000 USD/month with a performance incentive structure on top. Does that work for you as a starting point?

Yes

Need to discuss