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Growth Strategy for Education Organizations
For organizations serving schools and learners

Is your organization positioned to maximize its impact in K–12 education?

Many education organizations have strong products, services, and missions. Yet growth often stalls because strategy, messaging, market understanding, and communication are not fully aligned.

This 5-minute (10 question) assessment will help identify your organization's greatest opportunity for growth and recommend the support that may provide the most immediate value.

Who Should Take This Assessment?

Ed tech leaders, Nonprofit leaders, Association leaders, Founders, CEOs, Marketing leaders, Product leaders, Growth leaders

Instructions

Rate each statement using the scale below:

1 = Strongly Disagree, 2 = Disagree, 3 = Agree, 4 = Strongly Agree

Section 1: Go-To-Market Strategy

We have a clear strategy for how we will grow our impact within K–12 education over the next 12–24 months.

We have a strong understanding of our target buyers, decision-makers, and purchasing pathways.

Section 2: Product Positioning & Messaging

District leaders (or whoever your key buying persona) quickly understand what we do and why it matters.

Our messaging clearly differentiates us from competing solutions and alternatives.

Section 3: Thought Leadership & Market Education

We consistently create content, presentations, webinars, or resources that educate the market.

Our organization is viewed as a trusted voice within our area of expertise.

Section 4: Brand & Strategic Communication

Our website, materials, and communications reflect a consistent and professional brand.

Our external communications clearly reinforce our mission, value, and credibility.

Section 5: Leadership Communication & Brand Strategy

Our leaders communicate effectively in high-stakes presentations, meetings, and conversations.

Our leadership team tells a compelling story about our organization’s vision and impact.