The Mission Clarity Study

A quick study on church mission

MSTRD is running a public study on how clearly churches communicate their mission, and how well the people in them understand it. It takes about four minutes. Taking part is voluntary. You can skip any question or stop at any time. Your answers are anonymous. If you choose to give your email for the results report, we store it separately from your answers and never sell it. You can unsubscribe at any time. You must be 18 or older to take part. We publish results only in aggregate. We do not identify any person or church without written permission.

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I am 18 or older and I agree to take part.

How often do you attend services at a church?

Every week or almost every week

One to three times a month

A few times a year

Rarely or never

Which best describes your role at the church you attend most often?

Lead or senior pastor

Other pastor or ministry director

Paid staff, not a pastor

Volunteer or ministry team leader

Regular attender, not on staff or a volunteer team

Occasional attender

In your own words, what is your church's mission?

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I don't know my church's mission

How confident are you that your answer generally matches how your church's leaders would state the mission?

Very confident

Somewhat confident

Not very confident

Not at all confident

Where did you first learn your church's mission?

A sermon or service

A class, small group, or membership process

The church website, app, or printed material

A conversation with a leader or staff member

I picked it up over time, with no single source

I'm not sure I have ever been told it

In the past month, how often did you hear your church's mission referred to directly?

When your church last announced a major decision, how did leaders connect it to the mission?

They tied it directly to the mission

They mentioned the mission in passing

They did not connect it to the mission

I don't remember a major decision being announced

Could you explain where your church is headed, and why, to a newcomer?

Yes, easily

Yes, with some effort

No, I would struggle

No, I could not

How much do you agree with each statement about your church?

	Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
Our leaders agree on what the church should do next.
Our staff and volunteers are working toward the same goal.
My church measures the things that matter most to its mission.
A newcomer can quickly understand what my church is about.
When my church makes a decision, I understand why.

Has your church's mission or direction changed in the past two years?

Yes

I'm not sure

How did you learn about the change?

A leader told the congregation directly

I picked it up from sermons or announcements over time

I heard about it informally from other members

I only realized it later

What is your church's tradition or denomination?

Which country is your church in?

Where in the country?

In a typical week, about how many people attend your church across all services?

How long have you been part of this church?

Less than a year

One to three years

Four to ten years

More than ten years

Where is your church located?

Urban or city center

Suburban

Small town

Rural

Is your church currently between senior pastors or in a major leadership transition?

Yes

I'm not sure

Over the past two years, your church's attendance has mostly:

Grown

Stayed about the same

Declined

I'm not sure

The Mission Clarity Study

A quick study on church mission

How often do you attend services at a church?

Which best describes your role at the church you attend most often?

In your own words, what is your church's mission?

How confident are you that your answer generally matches how your church's leaders would state the mission?

Where did you first learn your church's mission?

In the past month, how often did you hear your church's mission referred to directly?

When your church last announced a major decision, how did leaders connect it to the mission?

Could you explain where your church is headed, and why, to a newcomer?

How much do you agree with each statement about your church?

Has your church's mission or direction changed in the past two years?

How did you learn about the change?

What is your church's tradition or denomination?

Which country is your church in?

Where in the country?

In a typical week, about how many people attend your church across all services?

How long have you been part of this church?

Where is your church located?

Is your church currently between senior pastors or in a major leadership transition?

Over the past two years, your church's attendance has mostly:

What is one thing your church could make clearer about its mission or direction?

About You

What is your age?

Would you like a copy of the report when it is published?

What is your email address?