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Relay Orders - Quick Fire 🔥

We’re speaking with a number of brands to better understand how ecommerce and B2B are currently being balanced.

This takes just three minutes - Thank you

1. What is your current online sales strategy?

A

End customers/consumers can complete the purchase directly on your brand website

B

End customers/consumers are redirected to the specific product page on a retailers site

C

End customers/consumers are redirected to a generic 'Find Stockists' page

D

There is no clear path to purchase

E

We are B2B only

2. When an end customer/consumer comes to your website ready to buy, what usually happens?

*

A

It converts into a sale directly on your site

B

You just assume (and hope) it converts at a resellers site

C

You have no real visibility on what happens

3. To what extent does your ecommerce strategy need to be adjusted to accommodate your retailer network?

*

A

We prioritise ecommerce growth

B

We prioritise our retailer network

C

We try to balance both

D

We limit ecommerce to avoid conflict

E

We avoid direct ecommerce altogether

4. How do your retailers typically decide which products to stock?

*

A

Based on their own sales history

B

Based on perceived demand / bestsellers

C

Based on brand guidance

D

A combination of the above

E

Varies significantly by retailer

5. How valuable would it be for your retailers to have visibility into what is currently selling on your website or your best selling products? 1=No Value - 10=Extremely Valuable

*

0

1

2

3

4

5

6

7

8

9

10

6. When end customers/consumers leave your website to complete a purchase with a retailer, what customer data do you typically capture for future marketing?

*

A

Full customer data (e.g. email, contact details)

B

Some data (e.g. email or partial details)

C

Very limited data

D

No customer data

E

Not something we currently track

7. To what extent does your current ecommerce approach impact your retailer relationships?

*

A

Positively

B

Neutral

C

Creates some tension

D

Creates significant tension

E

We don't sell online

8. How do you currently track the effectiveness of your marketing activity?

*

A

Fully tracked through our own ecommerce sales

B

Tracked across some channels, but not all

C

Based on retailer feedback or indirect signals

D

Limited tracking / difficult to measure

E

We don’t have a clear way to track this

9. How valuable would it be to capture the customer order and data, while still fulfilling it through your retailer network?

*

A

Extremely valuable — this would solve a key challenge for us

B

Valuable — this would improve how we currently operate

C

Interesting, but we’d need to understand how it works in practice

D

Limited value — we’re comfortable with our current model

E

Not relevant to our business

10. Which of the following best describes your current challenge?

*

A

Balancing ecommerce with retailer relationships

B

Converting demand into sales

C

Unlock additional revenue by engaging end customers directly — not just relying on retailer reorders

D

Gaining visibility into real demand

E

Improving return on marketing spend

Final question:

Would you be open to a short conversation to explore this further?

*

Yes

Not right now

What is your email?

*

We appreciate the time you took to help us improve Relay Orders

Thank you!