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Fundraising Events

How strong is your fundraising events practice? This short, evidence-based self-assessment scores your organisation against fundraising standards, shows where your biggest gaps are, and puts the most useful fixes first.
It takes about 5 minutes. Every question is optional, and the more you can share, especially real numbers and documents, the more accurate your result.

Which best describes your organisation on: Every event has a documented primary purpose before planning begins?

Which best describes your organisation on: Every event has a documented primary purpose before planning begins?
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Which best describes your organisation on: Cost-to-revenue ratio for declared-fundraising events in past 12 months?

Which best describes your organisation on: Cost-to-revenue ratio for declared-fundraising events in past 12 months?
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Which best describes your organisation on: For each major event, the NGO has documented which motivations dominate among the target audience?

Which best describes your organisation on: For each major event, the NGO has documented which motivations dominate among the target audience?
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Which best describes your organisation on: Number of Kilkenny logistics dimensions explicitly addressed in the event plan?

Which best describes your organisation on: Number of Kilkenny logistics dimensions explicitly addressed in the event plan?
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Which best describes your organisation on: Save-the-date and invitation send-out windows?

Which best describes your organisation on: Save-the-date and invitation send-out windows?
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Which best describes your organisation on: NGO measures supporter satisfaction/commitment/trust post-event (not just revenue)?

Which best describes your organisation on: NGO measures supporter satisfaction/commitment/trust post-event (not just revenue)?
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Which best describes your organisation on: Storytelling is intentional, not decorative?

Which best describes your organisation on: Storytelling is intentional, not decorative?
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Which best describes your organisation on: Active well-being support for events staff?

Which best describes your organisation on: Active well-being support for events staff?
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Suggested uploads

These are optional. If you can share a few, we can check your answers against real evidence and give you a sharper, more useful result:

� Event briefs / planning docs showing purpose declaration
� Post-event evaluation showing match to original purpose
� Event P&L for past 12 months
� Cost-ratio tracking (spreadsheet or report)
� Post-event participant survey results, if any
� Marketing creative variants matched to motivation segments
� Event-planning document / Gantt / runbook
� Email-send-date evidence
� Post-event survey instrument + results
� Event-over-event KPI tracker
� Event run-sheet showing story moments
� Post-event stewardship comms tying back to event
� Events team org chart + tenure
� Wellbeing-support policy or rituals

Upload any of these documents (optional). You can add several files.

A little context

Over the last 3 years, is your work in this area getting better, staying the same, or getting worse?

Over the last 3 years, is your work in this area getting better, staying the same, or getting worse?
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Where do you keep the relevant records?

Where do you keep the relevant records?
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Anything outside your control that recently affected this area? For example a crisis, a funder leaving, or a sector shock.

This is a demo of the tool. If you have any feedback on it, we would appreciate hearing it.