2-minute survey - The future of luxury client experiences - THANK YOU FOR PARTICIPATING

I have read the information above and I agree to participate in this academic study. I understand that my responses are anonymous, will be stored securely, and deleted six months after the thesis defence. I can withdraw at any time by emailing thebereniceedit@vomoto.com

0/12. In the last 12 months, what is the average amount you have spent on a single luxury purchase (fashion, leather goods, jewellery, watches, beauty, hospitality)?

Very interested — I would book without hesitation

Interested, but only if the experience was truly unique

Cautious — paying for it would feel less prestigious

This appointment is offered to 200 top clients of the Maison worldwide every year

This appointment is offered to only 5 top clients of the Maison worldwide every year

The number of clients invited doesn't matter — what matters is something else

A private dinner inside the Maison's historical workshop, hosted by the master craftsmen, with a tour of the archives

A free invitation to a fashion show, sent personally by your client advisor because the Maison values you

A private dinner in a Michelin-starred Parisian restaurant, organised by the Maison, with the creative director present

Neither feels exclusive — they are both just paid dinners

A handwritten thank-you note from the Maison after the experience

An unexpected gift related to the experience (e.g. a personalised object, a memory token)

My client advisor remembering details and referencing them in future contacts

An invitation to a more exclusive (free) experience next time

Being introduced to other VIC members of the Maison community

Public recognition (mention in the Maison's newsletter, social channels, etc.)

Nothing — paying was enough, I expect nothing more

More legitimate (because the price filters serious clients)

Equally exclusive (price is irrelevant if the experience is special)

Significantly less exclusive (it becomes commercial)

Yes, often — and it changed how I felt about the brand

2-minute survey - The future of luxury client experiences - THANK YOU FOR PARTICIPATING

Before we start: In the last 12 months, what is the average amount you have spent on a single luxury purchase (fashion, leather goods, jewellery, watches, beauty, hospitality)