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Launch & GTM Dependency Audit for Founder-Led Beauty Brands

See where your brand is still too dependent on you, where growth is stalling, and what needs to change so you can scale beyond your core community without losing trust.

This short audit shows us how your brand operates today and whether a deeper system redesign is the right next step.

About your business

1. What is your name?

2. What is your email?

3. What is your company name?

4. What best describes your business?

4. What best describes your business?
A
B
C
D
E
F

5. What stage best describes your brand?

5. What stage best describes your brand?
A
B
C
D

6. Is your brand founder‑led today?

6. Is your brand founder‑led today?
A
B
C

7. How many people are on your team?

7. How many people are on your team?
A
B
C
D
E

7. What best describes your current role?

7. What best describes your current role?
A
B
C
D

8. How is growth currently generated?

9. What is your main acquisition channel today?

Dependency diagnosis

10. How much of your week do you spend on launch & GTM decisions?

10. How much of your week do you spend on launch & GTM decisions?
A
B
C
D

11. How often do launch or GTM decisions need your approval before anything moves?

11. How often do launch or GTM decisions need your approval before anything moves?
A
B
C
D

12. If you were unavailable for 2 weeks during a campaign, what would realistically happen?

13. How confident is your team/agency when making launch & GTM decisions without you?

1 = not confident at all 5 = very confident
13. How confident is your team/agency when making launch & GTM decisions without you?

14. Where does the brand depend on you the most right now?

14. Where does the brand depend on you the most right now?

15. Where does your GTM get stuck most often?

15. Where does your GTM get stuck most often?
A
B
C
D
E
F

16. What is the biggest bottleneck right now?

17. What have you already tried to fix this?

18. What is not working about those attempts?

19. How urgent does this feel right now?

19. How urgent does this feel right now?
A
B
C
D

Fit and next step

20. What would you most want to change in the next 90 days?

21. What would a better business look like for you?

22. Are you open to redesigning your launch & GTM system if it helps reduce founder dependency?

22. Are you open to redesigning your launch & GTM system if it helps reduce founder dependency?
A
B
C

23. Would you like a Launch & GTM diagnosis call to review your answers?

23. Would you like a Launch & GTM diagnosis call to review your answers?
A
B
C

24. Anything else we should know?