What's your name?

The Long-Name Logo Diagnostic

It's one long word, or a short phrase that runs long

It's commonly shortened to an acronym or initials

My personal name is the brand - the descriptor just explains what I do

The descriptor is the brand - my personal name could be swapped out

The whole name is the brand - every word matters

One word is doing the heavy lifting and the rest is context

Social profile (Instagram, LinkedIn, podcast avatars)

Printed materials (business cards, signage, invoices)

Personal and trustworthy, like there's a real person behind this

Established and credible, like this business has been around

Modern and confident, like this business knows what it's doing

Approachable and warm, like this business is easy to work with

Yes, people search for the full name and they need to see it

Sometimes, the full name in some places, a shorter version in others

Not really, a recognizable shorthand would actually work better

I'm not sure, and that's part of what I'm trying to figure out