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Motion Grapic project Brief

To make sure I deliver exactly what you need, I ask every client to fill out this brief before we discuss pricing. It helps me understand your vision, scope the work accurately, and give you a fair, detailed quote. Please note that my projects start from $1000 if that works for you, let's get into it.

1. Basic Information

2. Project Overview

What is this motion graphic for? (social media ad, explainer video, intro/outro, presentation, etc.)

What is the main message or goal of the video?

Who is your target audience?

3. Duration & Deliverables

How long should the video be? (e.g. 15s, 30s, 60s, 90s)

How many versions do you need? (e.g. square + landscape for different platforms)

Do you need a voiceover, or just music/sound effects?

4. Style & References

Do you have a style in mind? (2D animation, kinetic typography, 3D, mixed media, etc.)

Can you share any reference videos or examples you like?

Do you have existing brand assets? (logo, colors, fonts, brand guidelines)

5. STYLE & CREATIVE DIRECTION

Do you have a script/storyboard ready, or do you need that as part of the project?

Will you provide all text, images, and footage or do you need me to source them?

6. Revisions & Approval

How many rounds of revisions are you expecting?

Who has final approval on the project?

7. Timeline & Budget

When do you need the final video delivered?

Do you have a budget range in mind? (This helps me tailor the right approach)

8. Technical Specs

What platform will this be used on? (YouTube, Instagram, TikTok, website, TV, etc.)

Any specific file format or resolution required? (e.g. 1080p MP4, 4K, GIF, Lottie)

9. ADDITIONAL DETAILS

Any extra details or special requests?