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Let your brand breathe | Where Are You in Your Brand’s Journey?
What brand challenge do you most often encounter？
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Q1
A
Our brand positioning is difficult to express clearly.
B
We’re attracting audiences that don’t fit our ideal customers.
C
We have a direction, but no system to structure our language.
D
We produce a lot of content, but it feels scattered, unfocused.
How do you feel about your current brand language?
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Q2
A
Still searching for the language that expresses our core.
B
We say a lot, but feel like we’re not really saying anything.
C
We can’t tell one cohesive story from inside to out.
D
We say many things, but the messages don’t connect.
If you had to clearly say who your brand is, would you...
?
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Q3
A
Feel stuck, unable to express it in one sentence.
B
Keep rewording it, hoping others finally get it.
C
Have the content, but feel lost in naming and direction.
D
Know what you stand for, but still feel unstable in expression.
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