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Cookware Purchase & Craft Perception Survey (U.S.)_N

Hi~đź‘‹ Thank you for taking part in this survey.

We are graduate students at Parsons School of Design conducting an academic market research project. This research is conducted in collaboration with a traditional Japanese iron workshop exploring potential entry into the U.S. market.

The purpose of this survey is to better understand how consumers in the U.S. evaluate and purchase higher-quality cookware.

This survey takes approximately 5–8 minutes to complete.

Your responses will remain confidential and will be used for academic research purposes only. Participation in this survey does not subscribe you to any marketing communications.

If you have any questions about this research, please contact:

Hsun Liu (liui752@newschool.edu)

Prajakta Gholap (gholp072@newschool.edu)

Shuruthi Saravanan (saras124@newschool.edu)

Thank you for your time and insights!

Section 1 l Basic Information

1. What is your name (or how would you like us to address you)?

2. Age range

3. How often do you cook at home?

4. What types of pans do you currently own?

(Checkboxes, please select all that apply)
4. What types of pans do you currently own?

5. How many cast iron or heavy-duty pans do you own?

6. Where do you usually purchase cookware?

(Checkboxes, please select all that apply)
6. Where do you usually purchase cookware?

Section 2 l Purchase Decision Factors

7. Do you currently use handcrafted pans or skillets?

8. If yes, what do you use and how has your experience been?

9. How much would you be willing to pay for a handcrafted iron pan designed to last a lifetime?

9. How much would you be willing to pay for a handcrafted iron pan designed to last a lifetime?

10. When purchasing a higher-quality pan, which factors influence your decision most?

(Checkboxes, please select up to 3)
10. When purchasing a higher-quality pan, which factors influence your decision most?

11. Of the factors you selected above, which ONE is the most important?

12. Before purchasing a high-quality pan, what do you usually do?

(Checkboxes, please select all that apply)
12. Before purchasing a high-quality pan, what do you usually do?

13. How comfortable would you feel purchasing a handcrafted iron pan priced at $400 or above online without seeing it in person?

14. At what price would you consider such a product “too expensive”?

(Short answer, please enter a dollar amount)

Section 3 l Cultural Factors

15. How familiar are you with Japanese traditional culture?

16. What do you know about Japanese traditional craftsmanship?

17. What comes to mind when you hear “Japanese craftsmanship”?

18. Do you think cooking consciousness (being mindful about how and what you cook with) is important?

19. Please mention any brands you know that make handcrafted pans.

20. Does a connection to traditional Japanese forging techniques increase your interest in a cookware product?

21. If a small Japanese workshop introduces limited-edition handcrafted iron cookware in the U.S., how interested would you be?