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What worked on social in 2025

Link in Bio is building a resource with the top-performing posts from brands in 2025. This is NOT a ranking. I am compiling, analyzing, and sharing data on what "worked" this year. How many of brands' top posts were videos? Did carousels break through? What type of posts get shared the most?
But I need your help! Please share your brand's top-performing posts below.
By submitting here you are giving Link in Bio permission to publish your brand name and the links to the posts.

What brand do you work for?

What industry do you work in?

What is your brand's most-engaged Instagram post from 2025?

What is your brand's most-engaged TikTok post from 2025?

What is your brand's most-shared Instagram post from 2025?

What is your brand's most-shared TikTok post from 2025?