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Women’s Football Club Benchmarking Survey

Purpose: To understand operational challenges, resource needs, and development priorities across women’s football clubs.

SECTION 1 – Club Profile (Context Only)

1. What level does your women’s team compete at?

*

1. What level does your women’s team compete at?

A

Professional

B

Semi-professional

C

Amateur

D

Youth-only club

E

Mixed club (men’s & women’s sections)

2. Approximately how many registered female players does your club have?

*

2. Approximately how many registered female players does your club have?

A

1–50

B

51–100

C

101–200

D

200+

3. How would you describe your club structure?

*

3. How would you describe your club structure?

A

Independent women’s club

B

Women’s section within a larger club

C

Community-based club

D

Academy-focused club

SECTION 2 – Strategic & Operational Maturity

4. Does your club currently have a written strategic plan?

*

4. Does your club currently have a written strategic plan?

A

Yes (3+ years)

B

Yes (1–2 years)

C

In development

D

No

5. How confident are you in your club’s current operational structure?

*

5. How confident are you in your club’s current operational structure?

0

1

2

3

4

5

6. Which areas create the most pressure for your leadership team?

*

6. Which areas create the most pressure for your leadership team? 

Administration & compliance

Sponsorship & commercial

Marketing & social media

Volunteer management

Player recruitment

Coach recruitment

Finance & budgeting

Matchday operations

Governance / board alignment

SECTION 3 – Resources & Capacity

7. Does your club struggle with administrative workload?

*

7. Does your club struggle with administrative workload?

A

Yes – significantly

B

Yes – moderately

C

Occasionally

D

No

8. Approximately how many hours per week are volunteers or leaders spending on admin tasks?

*

8. Approximately how many hours per week are volunteers or leaders spending on admin tasks?

A

0–5

B

6–10

C

11–20

D

20+

9. What type of resource gaps are most limiting your growth?

*

9. What type of resource gaps are most limiting your growth? 

Paid staff

Skilled volunteers

Commercial expertise

Marketing capability

Financial management

Governance expertise

Player pathway structure

Technology / systems

10. Do you currently have paid staff?

*

10. Do you currently have paid staff?

A

No

B

Yes (1–2 staff)

C

Yes (3–5 staff)

D

Yes (5+ staff)

SECTION 4 – Commercial & Growth Challenges

11. How would you rate your club’s ability to generate sponsorship revenue?

*

11. How would you rate your club’s ability to generate sponsorship revenue?

0

1

2

3

4

5

12. What are your biggest commercial challenges?

*

12. What are your biggest commercial challenges? 

Finding sponsors

Retaining sponsors

Packaging sponsorship offers

Activating sponsors

Measuring sponsor value

Limited business network

Lack of sales expertise

13. How strong is your club’s fan engagement and digital presence?

*

13. How strong is your club’s fan engagement and digital presence?

A

Very strong

B

Strong

C

Developing

D

Weak

E

Very weak

SECTION 5 – Governance & Skills

14. Does your board or leadership group have clear role definitions?

*

14. Does your board or leadership group have clear role definitions?

A

Yes – clearly structured

B

Partially

C

Informal

D

No

15. What skills are missing at leadership level?

*

15. What skills are missing at leadership level? 

Finance

Legal / compliance

Commercial

Marketing

Strategic planning

HR / people management

Data / analytics

Facility management

SECTION 6 – Innovation & Shared Services

16. Would your club be open to shared services model?
(e.g., shared commercial manager, shared admin support, shared marketing resource)

*

16. Would your club be open to shared services model?(e.g., shared commercial manager, shared admin support, shared marketing resource)

A

Yes – very interested

B

Possibly

C

Unsure

D

No

17. Which shared services would be most valuable?

*

17. Which shared services would be most valuable? 

Commercial & sponsorship sales

Grant writing

Social media & content creation

Bookkeeping & finance

Governance & compliance support

Player pathway advisory

Coach education coordination

Data & performance analysis

18. What technology systems does your club currently use?

*

18. What technology systems does your club currently use? 

CRM

Accounting software

Player management system

Social media scheduling tools

None

Other

SECTION 7 – Priority Areas & Future Focus

19. If you could receive structured external support in one area, what would it be?

*

20. What is the single biggest barrier preventing your club from growing in the next 2–3 years?

*

Thank you for complete the benchmarking survey.

Your responses will be aggregated and anonymised in any benchmarking report. Individual club data will never be shared without consent.

Closing Section – Benchmarking Feedback

Would you like to receive a benchmarking summary comparing your club’s responses to the overall results?

*

Would you like to receive a benchmarking summary comparing your club’s responses to the overall results?

A

Yes – I would appreciate a summary and potential follow-up discussion

B

Yes – Summary only (no follow-up call required)

C

No – I prefer to remain anonymous

If, YES, please complete the Club Details below

SECTION: Club Details (Optional but Recommended)

1. Club Name

*

Name of Contact Person

*

Role at Club

*

Email Address

*

Country

*

League

*

Would you be open to a short 20-minute benchmarking call to explore sector insights?

*

Would you be open to a short 20-minute benchmarking call to explore sector insights?

A

Yes

B

Maybe

C

Not at this stage

Thank you for taking the time to complete this survey - your insights are invaluable in helping strengthen and support the continued growth of women’s football clubs.