MODULE 1 — THE VALIDATION MINDSET
Why most founders fail before they start
The difference between an idea and a validated idea
Why building before validating is the most expensive mistake a founder makes
The startup graveyard
PSF vs PMF — what they are and why both matter
The only question that matters: does anyone want this enough to pay for it?
How to think like a researcher, not a founder
MODULE 2 — HYPOTHESIS CONSTRUCTION
Turning your idea into something you can actually test
What a hypothesis is and why vague ideas cannot be validated
The Hypothesis Formula : writing your bet in one precise sentence
The 5 universal assumptions every startup must test
Ranking your assumptions by risk :which one kills the business if wrong?
The Assumptions Register: your validation scorecard
Live workshop: Every participant writes and stress-tests their hypothesis
MODULE 3 — CUSTOMER SEGMENTATION
Finding the exact person who feels your problem most painfully
Why "everyone" is not a customer
The Sniper Principle : going narrow to go fast
The Segment Definition Canvas : demographics, behaviours, context, pain
Who is an early adopter and why they are not your average customer
The Early Adopter Scoring Matrix
Building your persona: making your customer feel like a real person
Segment prioritisation when you have multiple target groups
Live workshop: Every participant defines and scores their segment
MODULE 4 — THE ART OF THE CUSTOMER INTERVIEW
How to get the truth out of people without leading them
Why most founder interviews produce useless data
The Mom Test: the three rules that change everything
The difference between past behaviour and future intent
How to write interview questions that don't bias the answer
The Pain Scoring Rubric: measuring how real the problem is
Recruiting 15 strangers in 48 hours: where to find them and what to say
How to run the interview : opening, core questions, depth probes, close
Recording, transcribing, and tagging insights
Pattern synthesis : turning 15 conversations into 5 themes
Common interview mistakes and how to avoid every one of them
Live roleplay: practice interviews with peer feedback
MODULE 5 — SOLUTION FIT TESTING
Showing something real before you build anything
The Fake Door Test — how to measure demand without a product
Building a landing page that converts in under 3 hours
The 5-second test — does your messaging land immediately?
Building a prototype in Figma without being a designer
The solution interview — how to walk someone through a mock and read their reaction
Messaging principles — outcome-first, pain-first, Africa-first
Driving traffic with zero or minimal budget
What a 5% signup rate actually means
A/B testing your headline without a developer
Live workshop: participants build and critique each other's landing pages
MODULE 6 — WILLINGNESS TO PAY
Getting real money on the table before you write a line of code
Why verbal intent is not evidence
The Concierge Test: manually delivering your product to prove the core exchange
Setting up a Paystack or Flutterwave payment link in 10 minutes
How to design and run your first paid test
The Van Westendorp Price Sensitivity Method : finding your optimal price point
The four price questions and how to interpret the results
Pricing psychology in the African market
Business model selection — per session, subscription, freemium, B2B contract
Revenue modelling — conservative, base case, and optimistic scenarios
Unit economics — LTV, CAC, and why the ratio matters more than the revenue
Live workshop: participants run a concierge test simulation
MODULE 7 — MARKET SIZING & ECONOMICS
Proving there are enough people with this problem to build a real business
TAM, SAM, SOM — what they mean and how to calculate them honestly
The bottom-up sanity check — why you must build both models
Nigerian market data sources you can actually access for free
What makes a market too small, viable, or exceptional
The unit economics model — building it in Google Sheets live
Break-even analysis — how many customers before this pays for itself?
The supply side — validating that your product can actually be delivered
MODULE 8 — SYNTHESIS & THE GO / NO-GO DECISION
Turning 14 days of evidence into one clear recommendation
The Evidence Scorecard — filling it in honestly
The PSF Spectrum — where does your idea sit?
What VALIDATED looks like — and what it doesn't
What PIVOT means — the 6 types of pivot and when to use each
How to write a Final Report you can act on
Presenting findings — structure, tone, and what not to hide
The debrief conversation — how to deliver a NO with confidence
What happens after PSF — the path to MVP
Live workshop: participants present their findings to the cohort and receive structured feedback
BONUS MODULE — TOOLS, TEMPLATES & REPEATABLE SYSTEMS
Everything you need to run this for any idea, any tim
