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Advance Reader Feedback — The 5 Rs of Relationship-Led Revenue (v1.1)
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The 5 Rs of Relationship-Led Revenue
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Do you agree that your anonymized feedback may be used to improve the book and, where you grant separate permission below, quoted in marketing materials?
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Do you agree that your anonymized feedback may be used to improve the book and, where you grant separate permission below, quoted in marketing materials?
A
Yes
B
No
In what business lines does your firm secure revenue? Select all that apply.
*
In what business lines does your firm secure revenue? Select all that apply.
Expert services / professional services / consulting
Project-based client services
Recurring managed services or retainers
SaaS or software subscriptions
Data, sample, panel, platform, or marketplace revenue
Productized services
Training, certification, or education
Advertising, sponsorship, or media
Resale, distribution, or channel revenue
I am not currently affiliated with a revenue-generating firm
Other
Don’t know
If “Other,” please specify.
Which best describes your personal involvement in securing revenue?
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Which best describes your personal involvement in securing revenue?
A
I personally sell/originate/expand client business and also help deliver the work
B
I personally sell/originate/expand client business but do not typically deliver the work
C
I lead or manage people who sell, originate, or expand client business
D
I do not personally sell, but I understand how revenue is secured at my firm
E
I am not involved in selling and cannot speak to how revenue is secured
F
Other
If “Other,” please specify.
Which best describes your primary industry or service category?
*
Which best describes your primary industry or service category?
A
Marketing research / insights
B
Management consulting
C
Architecture, engineering, or construction services
D
Accounting, tax, or advisory
E
Legal services
F
Creative, marketing, advertising, or brand agency
G
Technology, data, software, or platform services
H
Recruiting, staffing, or talent advisory
I
Other professional / expert services
J
Not in a professional/expert-services field
K
Other
L
Don’t know
If “Other,” please specify.
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