Seller-Doer Revenue Benchmark v1.2

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Seller-doer: I both deliver client work and help win/grow business

Dedicated business development, sales, or revenue role

Operations, delivery, project management, or client service leadership

Supplier selling into expert-services firms

Expert services / professional services / consulting

Data, sample, panel, platform, or marketplace revenue

I personally sell, originate, or expand client business and also help deliver the work

I personally sell, originate, or expand client business but do not typically deliver the work

I lead or manage people who sell, originate, or expand client business

I do not personally sell, but I can answer about how revenue is secured at my firm

I do not personally sell and cannot answer about how revenue is secured at my firm

Yes, seller-doers are central to our revenue model

Yes, but seller-doers play a secondary or occasional role

No, selling and delivery are mostly separate roles

No, we do not have a meaningful sales or business-development function

Architecture, engineering, or construction services

Creative, marketing, advertising, or brand agency

Technology, data, software, or platform services

Subsidiary or business unit of a larger company