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THE NARRATIVE SCORE™
Answer 8 quick questions to see whether you need support, and what kind.
It will take you
2 minutes.
Can you clearly explain what your business does in one sentence?
*
Can you clearly explain what your business does in one sentence?
A
Yes, easily
B
Sometimes
C
Not really, I struggle
Do your website, social channels and paid ads communicate the same message?
*
Do your website, social channels and paid ads communicate the same message?
A
Yes
B
Most of the time
C
Unfortunately not
When a customer clicks from an ad to your website, does the experience feel connected?
*
When a customer clicks from an ad to your website, does the experience feel connected?
A
Yes! it's one story
B
Sometimes
C
I’m not sure
Do you have a documented messaging or content framework?
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Do you have a documented messaging or content framework?
A
Yes
B
Working on it
C
No, do we need one?
How often do you create content without knowing exactly what business objective it supports?
*
How often do you create content without knowing exactly what business objective it supports?
A
Rarely
B
Sometimes
C
All the time...
Do different teams/people describe your brand differently?
*
Do different teams/people describe your brand differently?
A
No
B
Occasionally
C
Frequently
Are you confident your content is contributing to business results?
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Are you confident your content is contributing to business results?
A
Very confident
B
Somewhat confident
C
Not confident
Which statement sounds most like your business today?
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Which statement sounds most like your business today?
A
We have a clear story and consistent execution.
B
We have good ideas but inconsistent execution.
C
We’re producing content but struggling to connect the dots.
Please type your Name and E-mail address
*
Submit
