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Heavy Cream Powder — Australian Market Survey

I’m exploring the launch of a premium high-fat cream powder in Australia and would appreciate your honest feedback.

The proposed product would contain approximately 70–75% milk fat, with no maltodextrin, no vegetable oils and a simple ingredient profile.

1. Before today, had you heard of heavy cream powder?

A
B
C

2. Have you ever tried to buy high-fat cream powder in Australia?

A
B
C

3. What would you mainly use it for? Select all that apply:

4. Which feature matters most to you?

5. Assuming the product had approximately 70–75% milk fat and a clean ingredient profile, which size would you be most likely to purchase?

A
B
C
D