Senior Inside Sales Executive – EngineerBabu (Application)
EngineerBabu is hiring 2 Senior Inside Sales Executives (Remote, India). You'll own deals from first touch to signed contract, selling custom software and AI products mostly to Indian startups, MSMEs and family-run businesses.
This form takes about 25 to 30 minutes. Please give real numbers wherever we ask for them. Vague answers are the most common reason applications don't move forward.
JD: Senior Inside Sales Executive (2 positions)
Company: EngineerBabu
Location: Remote (India)
Hours: Standard Indian business hours, with occasional evening calls for international leads
Experience: 2+ years in B2B inside sales, ideally IT services, SaaS, or software development
Reports to: Mayank Pratap Singh, Co-founder
Since 2011 we’ve shipped 500+ products for startups and enterprises across healthcare, fintech, logistics, manufacturing, and more. We’re CMMI Level 5 and were among the Top 20 in Google’s AI Accelerator 2024. Clients come to us with an idea, a half-built product, or a broken one. Our job is to understand the business problem first and the tech second.
About 80% of our leads are Indian: funded startups, MSMEs, family-run businesses going digital, and mid-size companies building internal platforms. Many are first-time software buyers. They need someone who can explain technology simply, build trust quickly, and handle hard price negotiations without discounting the value away. The remaining 20% are international (US, UK, Middle East).
We get good leads. We lose deals because of shallow conversations. Today, calls stay at “what do you want to build?” instead of “why, for whom, by when, and what happens if you don’t?” Meetings get booked without context, and the real decision-maker often isn’t on the call. Prospects leave unsure we understood them. After the proposal goes out, follow-up stops at two messages.
We want people who fix that. You’ll own the deal from first touch to signed contract. Mayank joins once, for the solutioning and proposal call. Everything before and after is yours.
Turn every qualified lead into a confident, well-understood client by going deeper than any competitor in discovery, and never letting a proposal go cold.
Outcomes (how you’ll be measured)
These are the numbers that matter in the first 6 months. We’ll finalise exact targets together in week one.
1. Speed to lead: Every new lead contacted within 1 business hour, by call first and WhatsApp next. Minimum 6 to 8 touch attempts across call, WhatsApp, and email before marking a lead unreachable.
2. Qualification quality: Every lead gets a written discovery note covering the business problem, users, current way of working, budget range, timeline, and decision-maker. No note, no meeting.
3. Meetings that hold: Qualified meetings booked with Mayank each month, with a show-up rate above 80%, the real decision-maker present, and a pre-call brief shared 24 hours in advance.
4. Proposal-to-close: A follow-up plan for every proposal within 24 hours of sending, and a measurable improvement in the proposal-to-close rate within 2 quarters.
5. Clean pipeline: CRM updated the same day. Every deal has a next step and a date. No deal sits untouched for more than 3 days.
Stage 1: Check and qualify the lead
● Research before dialling: website, LinkedIn, Google reviews, IndiaMART or Justdial listing, funding news, competitors, and any existing app.
● Run a real discovery call. Understand how the business makes money, who the users are, how they work today (Excel, registers, Tally, an old system), what’s broken, why now, what they’ve tried before, and who else is involved in the decision.
● Translate business needs into a rough tech picture: web or mobile, integrations (Tally, payment gateway, WhatsApp, GST), AI or data needs, compliance, and MVP versus full build.
● Say no to poor fits early and politely. A disqualified lead is a good outcome, too.
Stage 2: Set the meeting with confidence
● Book the call with Mayank only after qualification is complete.
● Make sure the real decision-maker joins (owner, partner, or the family member who signs the cheque), not only the person who filled the form.
● Send the prospect a short agenda and a relevant case study before the call, so they arrive already trusting us.
● Confirm on WhatsApp the evening before and an hour before. Indian meetings get forgotten or rescheduled more often than they get cancelled.
● Send Mayank a one-page brief: the problem, stakeholders, budget signals, objections heard, and what “winning” looks like for this client.
Stage 3: Proposal and follow-up
● Recap the call to the client the same day on WhatsApp and email.
● Follow up with substance, not “just checking in”: answer open questions, share relevant work, clarify scope, and bring in our tech team when needed.
● Handle the comparison with “a freelancer quoted ₹3 lakh” or “a local agency will do it for half” by explaining what the client actually gets: process, accountability, post-launch support, and a team that won’t disappear midway.
● Find the real objection (price, timing, trust, family or partner approval) and address it directly.
● Call. Then call again. Persistence with value is the job.
● Negotiate within agreed guardrails using milestone payments, phased MVPs, and GST-inclusive clarity, so price is never the only conversation.
● Trade, don’t discount: offer payment terms, phased scope, or start-date benefits before touching the price.
● Get the contract signed and the advance received, then hand over cleanly to delivery.
● Curious: You ask “why” five times before you think about “what.”
● Tech-literate: You can’t code, but you know what an API, an MVP, a backend, and a cloud cost are, and you can explain them to a first-time business owner in simple Hindi or English.
● Persistent without being pushy: The eighth call doesn’t bother you, and each one carries a reason.
● Clear communicator in Hindi and English: You switch naturally based on the client. You’re as comfortable with a Bhopal business owner as with a Bangalore startup founder. Other regional languages are a bonus.
● Firm negotiator: You can hear “thoda kam karo” ten times and still protect the value of the deal.
● Owner mindset: You treat lost deals as your problem to analyse, not the lead’s fault.
● Disciplined: CRM hygiene, notes, and follow-up dates are non-negotiable for you.
● 2+ years in B2B inside sales selling to Indian businesses, with your own meeting or closing targets.
● Fluent spoken Hindi and good professional English.
● Experience using WhatsApp as a professional sales channel.
● Ability to handle international calls when needed.
● A quiet setup, reliable internet, and a laptop.
● Experience selling IT services or software to SMBs and owner-led businesses.
● Some experience with US, UK, or Middle East clients.
● Familiarity with a CRM (HubSpot, Zoho, Apollo).
● Exposure to healthcare, fintech, manufacturing, or AI projects.
This Role Is NOT for You If
● You prefer to send messages rather than pick up the phone.
● You book meetings to hit a number, without understanding the client.
● Your first response to price pushback is a discount.
● You think the job ends once the proposal is sent.
Years of experience in B2B inside sales
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Current company and designation
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What do you sell today, and to whom?
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What is your monthly target, and what did you actually achieve in each of the last 3 months?
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Your own numbers, not the team's. Mention whether the target is meetings, revenue or closures.
Roughly what share of your clients are Indian SMBs or owner-led businesses?
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How many calls do you make on a typical day?
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How many attempts do you make before marking a lead unreachable?
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What have you sold before? (select all that apply)
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Which CRMs have you used?
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Have you sold to clients in the US, UK or Middle East?
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How would you rate your spoken Hindi?
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How would you rate your professional English?
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Other languages you can sell in (write "None" if not applicable)
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Have you used WhatsApp as a professional sales channel?
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Are you comfortable taking occasional evening calls for international clients?
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Do you have a laptop, reliable internet and a quiet place to take calls?
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Your current or last role
We'll do reference checks with your past managers. Please answer for your current role (or your last one if you're not working right now).
What were you hired to do?
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What are you most proud of in that role? Give us numbers.
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What went wrong, and what was your part in it?
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Who was your manager? If we called them, how would they rate you out of 10, and why not a 10?
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Why are you leaving (or why did you leave)?
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Answer the way you actually would on a call. Hindi, English or Hinglish are all fine. There are no trick questions, we want to see how you think.
A lead from Indore fills our form: "Hamare business ke liye ek app chahiye, budget kam hai." List the first 10 questions you'd ask.
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"Freelancer ne ₹2 lakh bola hai, aap ₹6 lakh bol rahe ho. Itna difference kyun?" How do you respond?
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"Proposal achha hai, bas bhaiya/papa se baat karke batata hoon." What do you do next?
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Tell us about a deal you lost. Why did you lose it, honestly?
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Tell us about a deal where you discovered the client's real problem was different from what they first said.
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What is an MVP? Explain it as you would to a business owner who wants "sab kuch pehle version mein."
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A client says they need AI in their product. How do you figure out whether they actually do?
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What tells you a lead is a bad fit, and how do you exit politely?
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A proposal was sent 10 days ago. The client hasn't replied to two WhatsApp messages and one email. Walk us through your next 2 weeks, touch by touch.
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"Thoda aur discount do, deal final karte hain." Where do you hold firm and what can you offer instead?
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Tell us about a deal you closed after the client initially said no.
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Record a 60-second voice note introducing yourself, half in Hindi and half in English
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Compensation and availability
Current CTC (₹ lakh per annum)
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Expected CTC (₹ lakh per annum)
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We do reference checks with past managers for shortlisted candidates. Are you okay with that?
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