We are a creator management agency focused on building strong personal brands and growing creators through short-form content on Instagram and TikTok.
Our approach is systematic:
Brand first → Content second → Data third.
We build a clear positioning for each creator, develop content around that positioning, and continuously optimize based on performance data.
You will own the brand and short-form content strategy for a small portfolio of creators.
Your goal is not simply to generate views.
Your goal is to attract the right audience, convert their attention into profile visits, follows and link clicks, and continuously improve the creator's positioning and content based on data.
• Build each creator’s brand, including their niche, positioning, persona and signature content formats
• Research trends, competitors and successful content within each niche
• Turn research into weekly video concepts, hooks and scripts
• Brief creators clearly on what to film and how to execute each concept
• Analyze Reel and TikTok performance, including:
– Retention
– Shares
– Profile visits
– Follows
– Link taps
– Audience quality
• Identify winning formats and scale them
• Cut underperforming concepts and continuously introduce new tests
• Keep each creator’s profile, bio, highlights and pinned posts aligned with their brand
• Collaborate with our chat and backend teams to ensure the creator’s brand remains consistent across the entire funnel
• 2+ years of hands-on experience working with Instagram Reels and/or TikTok
• Previous accounts or case studies you can show
• Ability to explain why a piece of content performed well, not just that it performed well
• Confidence working with Instagram Insights and performance data
• Strong understanding of hooks, pacing, retention and scroll-stopping content
• Strong understanding of personal branding beyond visual identity — what makes an audience associate a creator with a specific idea, personality or niche
• Good written English
• Organized, reliable and comfortable communicating directly with creators
• Experience in creator management
• Experience growing accounts targeting a US audience
• Basic video editing skills
• Competitive fixed compensation
• Performance-based bonuses tied to achieved KPIs
• Fully remote work
• Flexible working hours
• A complete internal playbook and training from day one
• Clear opportunities for professional growth and increased responsibility
Click the button below. The application takes about 20 minutes: your details, CV and portfolio, then 21 multiple-choice questions and one short written task.