The global haircare market is a multi-billion-pound industry and worth £1.4Billion in the UK, and Black consumers are spending much more than any other ethnic group in this category.
As you’ll see in this report, this number doesn’t even scratch the surface of the larger opportunity because of the unique role haircare plays in their lives.
For far too long, brands have underestimated and underinvested in UK Black consumers. Meaning they are leaving HUNDREDS of MILLIONS of POUNDS on the table.
Black consumers are not a niche!
Black British consumers drive culture, over-index on youth, and spend more on haircare than any other ethnic group, yet their needs remain largely unmet.
Ignoring them isn’t just an oversight, it’s a commercial failure.
Awareness is only the first step — the real challenge is guiding Black consumers all the way to purchase. This report helps you understand the full journey, from what captures attention to what builds trust, triggers consideration, and drives action. We unpack the key behavioural moments, highlight where brands typically lose the audience, and provide clear strategies that help you convert interest into measurable results. If your goal is to engage Black consumers with more confidence, more accuracy, and more impact, this report gives you the insights and frameworks needed to strengthen your approach at every stage of the funnel.
Through fresh research with exclusive insights from 500 Black UK consumers, layered with social listening, search trends, and cultural analysis, this is one of a series of reports from Nerdlxb's Black Consumer Index that explores:
