Score

⚕️RevOps Health Score 

Mostly okay, but there are some gaps and duplicates I know about

Clean — contacts are up to date, no duplicates, fields are consistently filled

Pretty messy — lots of old contacts, missing fields, inconsistent entries

Sometimes — it depends on the channel and who entered it

Yes — every lead has a source, channel, and campaign attached in our CRM

We can usually tell the general source (e.g. "website") but not much more

Somewhat — but I know there are gaps or discrepancies being ignored

Yes — our attribution is set up correctly and reflects reality

Not really — different tools show different numbers and we're not sure what's right

Not sure — we just hit send and hope for the best

Very confident — we've set up DKIM, DMARC, SPF, and monitor deliverability

Somewhat — we've done the basics but haven't actively monitored it

We've checked it once or twice but don't monitor it

Yes — we check it regularly and it's in good standing (70+)

Working, but honestly I'm not totally sure what's triggering when

We have some automations but they were set up a while ago and nobody's touched them

Well-documented, tested, and regularly reviewed

Deals move through defined stages with clear criteria and are updated consistently

We have stages defined, but not everyone updates their deals consistently

It varies by rep — some keep it updated, others don't really use the CRM

Within 5 minutes — we have automation or an assigned rep on it

Within a day or two — it depends on how busy we are

Honestly, follow-up timing is inconsistent or it falls through the cracks