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Hard Conversations, Real Results: A Leader's Guide to Feedback

Hosted by Laura Corbin, Integrator & Team Development Coach, Pest Control Business Coach

📅 When: Tuesday, July 14, 2026

🕙 Time: 12:00 PM EST

💻 Where: Live on Zoom

Why This Webinar Matters?

Most feedback conversations in pest control businesses don't fail because the leader doesn't care.

They fail because nobody ever taught them how to do it right.

You've got people on your team who are underperforming and you're not sure how to say it. You've got others who are crushing it and never hear it. And somewhere in between, you've got a culture that's running on assumption, avoidance, and the hope that things will just sort themselves out.

They won't.

Here's the stat that should stop you cold: it takes 5 positive interactions to offset just 1 negative one. Most leaders are running a deficit without even realizing it because the only time they show up in their team's world is when something goes wrong.

The cost isn't just morale. It's money. Replacing one employee can cost you 50–200% of their annual salary. Turnover isn't a hiring problem, it's a leadership problem. And it starts with the conversations you're not having.

This webinar is for pest control owners and managers who are done winging it and ready to lead with intention.

What You’ll Learn in This Power-Packed Session:

In this power-packed 60-minute session, you'll walk away knowing how to:

→ Identify exactly why feedback conversations break down and what to do instead → Use a simple, proven framework to deliver feedback that's specific, fair, and impossible to argue with → Ask the coaching questions that create genuine buy-in instead of defensiveness

→ Receive feedback like a leader without shutting down, deflecting, or disappearing

→ Build a culture where positive recognition isn't an afterthought, it's a leadership habit → Run structured quarterly reviews using a pest-control-adapted framework your whole team will actually take seriously

→ Conduct annual reviews that go beyond performance and ask the question that builds real loyalty

→ Leave with a 90-day action plan you can start using the same week

This isn't theory. It's a system, built for the realities of running a pest control business.

What You’ll Take Away:

Every registered attendee receives the Hard Conversations, Real Results Toolkit; a complete resource you can put to work immediately, including:

→ A ready-to-use feedback conversation framework so you never fumble your words again

→ A structured quarterly review template built specifically for pest control teams; walk in prepared, walk out with a plan

→ An annual review guide that goes beyond the numbers and helps you understand what your people actually want and how to support them in getting it

→ Fill-in-the-blank prep worksheets so every feedback conversation starts with clarity instead of anxiety

→ A 90-day feedback habit tracker to help you build consistency, because one good conversation isn't a culture

This toolkit alone is worth the price of admission. The culture you build with it? That's priceless.

💬 A Note from Laura

"I'm going to be honest with you, I was not good at this.

I spent years in leadership roles avoiding the hard conversations and telling myself I was being kind. I wasn't. I was being a coward. And the people on my team paid for it, in confusion, in frustration, in feeling like they never really knew where they stood.

It wasn't until someone sat me down and actually showed me how to do this that everything changed. Not just how I gave feedback, but how I listened to it, how I ran reviews, and how my relationships with my team became something real instead of just functional.

That's what this webinar is.

It's the thing I wish someone had handed me ten years earlier. It's practical, it's honest, and it will absolutely make you a little uncomfortable, which means it's working.

You don't have to be a perfect leader to show up to this. You just have to be willing to get better at one of the most important things a leader does.

I'll see you July 14th."

— Laura Corbin, Integrator & Team Development Coach

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